68% of shoppers notice OOH ads on their way to retail stores, and 42% say out-of-home ads influence their in-store purchase decisions. Bringing advertising to the point of purchase with LED signs serves several valuable purposes. Today, we explore what they are and how to use point-of-purchase advertising strategically.
Driving Impulse Purchases
A significant portion of purchasing decisions get made on the spot. The store is an ideal place to advertise products and services. Consumers are within reach of the products they see in adverts, making the journey from advert to product a mere few steps. It diminishes the contemplative phase.
Promotional messages, limited-time offers, or new product highlights can nudge customers toward impulsive buying. For instance, a grocery store can use LED signs to advertise discounts on snacks near the checkout counter, increasing the likelihood of last-minute additions to shopping carts.
Enhancing the Shopping Experience
LED signs do more than advertise—they enhance the overall shopping experience. Creative and informative displays can entertain or educate shoppers, making their time in the store more enjoyable. For example, an electronics store might use LED screens to demonstrate how a new gadget works, providing value while subtly promoting the product.
Data-Driven Advertising
The customizability of content on digital signage offers marketers the opportunity to deliver targeted messaging at specific hours of the day or days of the week. Data analysis can show consumer behavior to identify popular products during peak hours. And the store can prioritize advertisements and deals for those products during those particular times.
Increasing Engagement with Interactive Features
Interactive LED displays take customer engagement to the next level. Touchscreens or QR codes on LED signs invite shoppers to participate in promotions, explore product catalogs, or even play games. This active involvement fosters a deeper connection with the brand.
Increasing Real-Time Ad Relevance
Marketers can capitalize on real-time weather conditions, foot traffic, stock and events to promote products. It keeps the advertising fresh and relevant. A grocery store can advertise hot soups for cold days, an electrical store can push panini presses that make toasted sandwiches, and a clothing store can offer deals on leftover glove stocks. High foot traffic in a store is a great time to open up the deals for less popular products or freebies that make certain products more appealing.
Cost-Effective Marketing
While the initial investment in LED signage may seem high, it’s a cost-effective solution in the long run. The ability to change content without additional printing costs means businesses can run multiple campaigns on the same signage, maximizing their return on investment. Print material can never keep up the pace and customization of real-time adaptability and daily targeting. Without digital signage, marketers will struggle to communicate these real-time changes effectively. Additionally, LED technology is energy-efficient, reducing operational costs.
Reinforcing the Brand Identity
LED signs are a powerful medium for reinforcing brand identity. Consistent use of logos, colors, and taglines on high-quality digital displays creates a professional and memorable image. It helps build trust and recognition among customers. These can direct consumers to landing pages, online stores and social media handles.
Indoor Signs for In-Store Advertising by LED Craft
Bringing advertising to the point of purchase has numerous benefits. Among them, impulsive buying and data-driven targeting stand out. Advertising should not just direct consumers to your store but keep them interested in products until the purchase is complete. And the most versatile method of doing that is with LED signage.
LED Craft has been designing and manufacturing state-of-the-art signage for decades with innovation at the helm. Our products are custom-created for each brand to reflect its identity and needs. We offer the complete LED signage experience, from design to installation, with additional services and without unnecessary costs. Direct selling to end users, you only pay for what you need when you buy from us.
