Do you have a monument sign failing to make the right impact? Then this is for you! Monument signs elevate curb appeal, wayfinding and brand visibility. These play an integral signage role in professional branding. Their strong local presence makes them familiar landmarks that strengthen the brand’s connection to the locality. So, what design features should you incorporate to capture attention when making this long-term investment?
Visibility
A suitable height makes them visible to motorists and pedestrians. Monument signs are usually not more than 5 feet tall. These standalone structures perform best when they have a clear line of sight. It should be at eye level or slightly elevated. Removing obstacles such as fences, hedges, bushes, trees, and poles gives them an unobstructed view. Clean lines and smooth surfaces help highlight the text on the sign.
Contrast
Easily distinguishable text from the background helps audiences quickly scan it from a distance. Light backgrounds complement dark text, and dark backgrounds work well for light text. The sign should contrast the natural surroundings, i.e. avoiding green for backgrounds like lawns, hedges, and trees. Choosing a blend of colors that complement the background and stand out to audiences helps you create a sign that is aesthetically pleasing while being easily readable.
Illumination
An efficient monument sign should be visible even at night. LED channel letters, backlit panels and lightboxes make your sign visible in low light conditions and 24/7. Using a visually pleasing color scheme and accents that don’t distract away from your brand draws attention. Adequate brightness affords a better visual distance at night. Even if your business is not operational at night, an illuminated monument sign enhances brand awareness around the clock.
A touch of detail
Monument signs should be minimalist. However, that shouldn’t deter you from adding essential information other than the name. Include a logo, a tagline or brief breakdown of services you offer, and contact details. Unlike mega brands that need no introduction, smaller brands should consider giving away key info on signage for better clarity.
Fonts and graphics
Simplicity goes a long way in signage. A minimalist layout with easily readable, concise information is more effective. Cluttered signs with crowded graphics and ill-suited fonts can make reading harder. Fonts and graphics should be clear and professional. Choosing sans-serif fonts instead of overly intricate or decorative styles makes them easy to read. Their size should complement the scale of the sign and visibility from a distance. Colors should be bright enough to draw attention without overwhelming the audience.
The right material
Brick, stone and concrete lend a complementary look to traditional businesses like hospitals, country clubs, golf courses, schools, colleges, churches, government buildings, parks, residential communities and warehouses. Metal and aluminum render a modern look suited for trendy hotels, retail stores, restaurants and corporate offices.
Adding the digital convenience
Monument signs are perfect for mixing the traditional with the modern. Adding a digital panel gives you more versatility. It can display dynamic content and real-time info. These may include daily menus and specials, sales and promotions, medical checkup prompts and event info. Real-time updates such as changes to opening hours, flash sales, instant giveaways, blood drive appeals and blizzard alerts increase the relevance of your sign.
Monument signs that use the latest LED technology
There are several ways to make your monument sign a success. From a touch of detail to color schemes that stand out, spending more time on your sign design gives you a better ROI. LED Craft not only engineer high-quality signs but also designs them. Our art rendering services provide professional graphics and fonts in vivid, long-lasting colors. Our retrofitting services turn your conventional monument sign into a modern hybrid with seamless digital integration. Learn more about our monument sign services today!
