Billboards have regained a superior allure due to digital technology. They are the most forceful format for out-of-home advertising. These outperform competitive media (radio, TV, online, print & social media) to gain consumer favorability and generate action. Get to know your billboard better and how else you can use it to optimize ROI.
Driving traffic to your website
A billboard ad needs to be kept short. You can use this sliver of time in any number of creative ways. Sparking curiosity is one effective method in omnichannel marketing. Highlight your website with a teaser or an intriguing message. It could be to find a discount code, a product you are launching or a QR code for a freebie. Keep the advert minimalist and monochromatic within negative space to bring focus to the URL.
Making hashtags go viral
Billboards can handle integrated campaigns well, especially those that involve social media. One of the best ways to get a hashtag trending is by promoting it on a different medium. Billboards are an effective medium. End your billboard advert with the hashtag or display it throughout. Your hashtag should be unique to your brand. Searching for the hashtag allows users to discover your social media pages. Make sure you have posts on your social media with the relevant hashtag.
Image building via authenticity
Billboards are your turf to give faceless brands faces. Shun stock photos and videos. Make your own. It builds brand identity and recognition. Showcase processes, people and experiences. Create reels that highlight professionalism, skill and stand-out features. Restaurants, auto dealerships, construction companies, and hospitals can offer a glimpse into work ethics that boost consumer confidence. These give your brand authenticity and realness.
Call to action on social and eco-responsibility!
Yes! Billboard ads have various calls to action. However, you can also contribute to social change with CTAs, which makes a difference on a broader level. Whether “Do not forget to vote today” on election day or “Use fireworks safely” on the 4th of July, these put your brand in a positive light. You can also run your ads in dark mode on Earth Day and include a CTA to promote climate action. These resonate among those conscientious consumers, who are more likely to favor your brand.
Billboard coupons
Turn your billboard ad into a coupon. Engage audiences with prompts like “Take a picture of this billboard ad to get 20% off your next purchase at our store.” It instantly draws attention to your ad and ensures your audience has a record of it for future use. Those who take the picture are more likely to walk into your store to purchase products to claim the discount. However, reserve this only for billboards that the audience can safely photograph.
Mobile Billboards
Get your billboard moving with a mobile version. Often fixed to trucks and buses, these can cover extensive ground and take the campaign to other towns and cities. These are more accessible to audiences. Mobile Billboards take your message to the audiences, which is the opposite of fixed billboards. These are more suitable for interactive elements, like QR codes and taking photos with the billboard for promos, giveaways and competitions. Display social media handles to tag along with photos. These can then serve as coupon codes and vouchers.
Strategic locations for billboards with LED Craft insights
Billboards still retain their prowess as an effective advertising tool. They are indispensable to a company’s marketing strategy. Optimizing billboards with multimedia, social media, and cross-channel campaigns allows for cohesive marketing. LED Craft provides valuable traffic count and ROI reports to identify high-ROI locations for your billboard. We also offer permit assistance for lawful installation. Custom-build a technically superior billboard with extensive functionality for your brand with us.
