Improve your business
with a monument sign investment

When given a choice, customers are likely to select which shop to step into based on their outdoor signs. As a business, it is essential to target the correct markets and demographics. By strategically placing your monument sign in the correct location, the perception of your business will see a dramatic difference.

• Large Audience: You can say almost for certain that anyone passing by your business, whether on foot or by car, will definitely notice your monument. Furthermore, city councils often appreciate monument signs because they present a refined and elegant appearance.

• Every Demographic can be targeted: Whether you are targeting kids, youngsters, adults, bachelors, parents or grandparents, a monument sign can reach all. For example, if you are an owner of a small business and your target market is the local public, these customers are sure to be driving by your business and the sign several times a day/week. Without a sign, such local customers may probably not be aware about the existence of your business.

• Cost Effective:  When it comes to improving your visual marketing strategy, monument signs are way more effective than newspaper, television and other traditional methods. More people are likely to see your monument sign as compared to the number of people who will probably see your television or newspaper advertisement. Moreover, with monument signs, you can take advantage of year round, all day long advertising; something that is not possible with traditional methods.

• Clear Message: Monument signs can be very creatively designed to reveal a business’s offerings. Whether you are a doctor, real estate agent, yoga teacher, consultant firm or a dance studio, you can always use the benefits of a creative monument sign to attract customers and convey a message. Something very unique will make your business stand out and always remembered.

• Acts as a landmark: A monument sign placed outside your business will make it a landmark for your business location. Finding your company will be easier for potential customers with the help of the sign. Your company may be active on search engines and social media; but if there is no sign outside your actual business location, those efforts will all be in vain.

If you are in search of a monument sign to promote your business, contact LED Craft Inc. to create a unique monument design that will impress potential customers. Our years of experience have taught us exactly what it takes to produce a monument sign with the right message for the right market to positively reflect a business.

Capturing attention is best done with a monument sign! One in every two customers decides which business to go to based on their outdoor monument signs. While a monument sign costs only about two cents for every 1000 views, it is safe to say that more customers take notice of monument signs compared to television ads. Newspaper sales representatives often come knocking on doors offering statistics of how beneficial it is to advertise with them. But why pay more for a small ad and lose visual branding power when more people can be reached at a lower cost with a monument sign?

• Enhance your consistent advertising campaign: It is important to make consistency a priority throughout your advertising campaign. If you are well into online marketing using social media and websites, make sure the colors and graphics used are strictly consistent. Similarly, the same aesthetics should be used on your monument sign. If for example someone who has noticed your monument sign while driving by comes across it while browsing on the internet, they should immediately be able to relate the logo to your business.

• Amplification of your message: You can strengthen your marketing message with the help of a monument sign outside your business. In it, you can emphasize the offerings of your business and inform potential customers about the nature of your business.

• Consumers will come to you: If you fail to invest in an outdoor monument sign, or have a damaged sign, passersby will neglect your business and it will be hard to find. Although technology can help customers get in touch with you, they still need to trace your exact brick and mortar location. A prominent monument sign placed outside your business will automatically bring customers towards you.

Now that you are aware of how beneficial a monument sign is, simply click on the link below to begin or enhance your advertising campaign, to help reel in customers for you.