What is LED advertising?
Also known as Light Emitting Diode (LED), LED advertising screens are usually installed in popular streets, junctions with traffic lights, and other public places where people stop for a few seconds during their daily commute. The advertisement displayed on the screen has a strong visual impact, which undoubtedly attracts the attention of the surrounding people.
Research shows that passersby are able to recall the exact advertisement displayed on a large LED screen more than 80% of the time.
Digitalized companies in every industry are using LED advertising in their marketing strategies, to create brand awareness, for conferences, exhibitions, presentations, and to enhance stage experiences.
LED screens manufactured by LED Craft Inc are the best advertising solution for your brand. The material used in producing these screens are of high quality, making the finished product durable to withstand extreme weather conditions, offer higher visibility and brightness as compared to LCD solutions.
Let us discuss in detail as to why businesses should use LED screens as a means of advertising their brand.
Grabbing Attention
Whether your business is a large multinational or a small retail outlet, digital advertising displays show an important role in grabbing attention and leading customers towards your doorstep. LED screens offer an amazing visual on your marketing strategy and have proven to be successful in attracting attention.
Compared to traditional signs, full color LED displays are much brighter and more colorful. They emit a light that is visible even in broad daylight, thereby giving round the clock exposure to your brand and increasing chances of people being attracted to your store.
Just like any other signage, LED advertising screens are also meant to convey a message. LED displays offer maximum flexibility, allowing you to program your messages to suit your purpose and cater to your audience. For example, the same sign can promote an upcoming sale while also advertising the latest products and services within a span of a few minutes.
Remote Management
One of the main advantages of LED signage is its ability to be managed remotely. To change the content displayed on the sign, all you have to do is click a few buttons and upload the new content. You could also schedule the media player to run different content at different times.
With the popular use of digital marketing, the need to manage displays remotely is accelerating, thereby eliminating the need to individually visit the location of your signage in order to make sure it is in operation. Remote management is crucial in ensuring success of your outdoor advertising campaign. Especially if you have a network of LED displays across different locations, a cloud-based remote management system is ideal to publish content, monitor the device performance, update software, and troubleshoot any issues without having to physically visit the signage location.
Complete Control of Your Message
Digital ads offer the end user complete control of the messages being displayed. Assign an operations manager for your digital display network and he/she will be the person in charge to approve what advertising content can be displayed, how to roster different content types to suit different target markets for each digital sign, and which content is outdated and needs to be replaced. For smaller, storefront businesses for example, the owner has complete control to display content that focuses on walk-through traffic and impulse buyers – by offering flash deals and short-term discounts.
Low Maintenance & High Durability
LED Craft Inc manufactures LED displays that require minimum maintenance and are very much resistant to damage. With high-quality components, our finished products hardly need attention once installed on your site. We also advice investors to make use of an outer protection for displays that are put up on main roads and prone to theft and vandalism. The external component protects the display and other parts of the signage from extreme weather and other intentional damage. Compared to traditional billboards made from vinyl and light fixtures, LED technology is the preferred choice in terms of maintenance and durability.
High Return on Investment
While the initial investment on a digital advertising display is high, it must be noted that there are absolutely no production costs for creating the content. Ten different content files can be produced in-house and uploaded onto a software program and can be displayed on a roster basis. With traditional signage, you would have to print out ten different vinyl boards and incur costs of manually changing these. Considering all this, in the long term, digital advertising displays offer a higher value for your investment.
Unique Content Opportunities
As compared to static text and images being displayed on traditional static billboards, LED advertising offers a dynamic range of content opportunities. You could vary between text, images, graphics, 3D animations and LED videos to produce attractive content for your audience. In addition to that, the use of vibrant colors also helps to add attention to your LED billboard. When designing your content though, remember not to overcrowd and use too many colors and graphics. Always keep it simple and easy to remember; only then will viewers make an effort to look and read through your advertisement.
