Post-pandemic, out-of-home advertising is buzzing with new life. People are spending more time outdoors. After over two years of only virtual connection, people have a new found desire for real-world experiences. The pandemic has also given us a new perspective on local relevance, as experiences and circumstances differ from one community to the other. According…
Out-of-home advertising has the lowest CPM. It isn’t just budget-friendly; it reaches audiences at a mass scale with contextually relevant messages shared at the right time. Recently, it hit new revenue high. OOH advertising revenue increased 20.7% in 2022, accounting for $8.6 billion. Businesses and organizations have taken note of how OOH gives local, regional,…
LED has changed how we use storefront signs, when, and where. Outdoor digital signs are becoming a vital marketing tool. A 2022 study by Solomon Partners and OAAA showed outdoor signage outperforms online, television, radio, and print ads on a cost-per-thousand-impressions (CPM) basis. Real-world signage is no longer a one-way message delivery. It can now collect…
Are you at all surprised? People retain 95% of a message when watching a video versus 10% when reading the same in a text. According to Dr. James McQuivey of Forrester Research, a single minute of video is worth 1.8 million words. Chances are you are already using video content in your digital marketing campaigns,…
Sometimes, we pass signs that stick to memory, like chewing gum. Some are so iconic they become landmarks. But, no signage can be either, if their visibility is limited. Modern monument signs should be LED enabled. If your monument sign doesn’t compete with the rest, it will not stand the test of modern time, no…
IoT is causing a rapid shift in the world of digital signage – in terms of deployment, content and management. Organizations that were previously involved in manual content deployment are now understanding the benefits (such as less downtime and cost effectiveness) of cloud infrastructure and virtual platforms. Every aspect of a digital signage solution can…
We all know how rapidly evolving the digital signage industry is and we talk so much about how important it is for businesses to invest in LED displays in order to stay above competition and increase their turnover. Today, LED Craft Inc is going to briefly discuss how businesses in the digital signage industry can…
Bring on board team members from varying fields. According to industry experts, firms succeed in their digital signage campaign when they think and bring in people from outside the box. Designers and technical officers are a must-have, but consider bringing in members from the sales, finance and communications department as they may have invaluable input…
The core focus of any restaurant is to serve delicious food to satisfy customers. However, traditional restaurants end up investing a lot of time and money on physical paper menu cards and chalkboards. The typical customer experience at a restaurant is where a waiter comes and manually notes down the order, comes back awhile later…
Digital signage is more than a screen. Prioritize people’s experiences first. Emerging markets are of growing importance. Content is still key. Thanks to emerging technology, digital signage is rapidly evolving to be beyond just a screen on a wall. While some believe that the metaverse is just a sophisticated term for significantly increasing interactive and…
