It is not the building or the steeple that makes the initial connection with a visitor, instead, it is actually the digital sign that churches place outside their premises that have the most impact. Signs are a valuable investment for a church as they can be used as not just a landmark and identifier of…
Digital signage is proven for boosting sales and increasing conversion rates for your business. The investment helps in directing foot traffic to your store and also influences buyer decisions. For further convincing, here are seven signage statistics that will surprise you! 1. Almost 7 in 10 customer purchases are influenced by digital signs. There is…
Introduction Out-of-home digital signage is being popularly used in cities, by marketers and businesses to deliver attractive digital content and to attract potential customers. The best part about digital billboards and electronic signage is that the content is easy to change and manage at large scale. Surprisingly, in 2022, retailers are questioning the priority of…
Marketers have found these past few holiday seasons a challenge as they need to come up with marketing strategies to promote gift ideas to people in today’s world – who seem to own everything that could possibly be gifted. Here are a few tips that you could use in your digital signage strategy to attract…
With so many changes already taking place in the digital signage industry over the last few years, you are probably wondering what more could be changing? After all, it is important to stay in the loop so you don’t settle for outdated smart solutions or make incorrect investments for your organization, retail business or healthcare…
Digital out of home (DOOH) advertising is evolving at a fast pace, making it hard for businesses and marketers to keep up. Therefore, at this point, it is crucial to focus on the essential principles of success. In this article, we will take a Q and A approach to address the most important concerns for…
In a hospital, it is essential for authorities to achieve reduced stress levels for patients, staff and visitors. Implementing effective visual communication using indoor digital displays will help ensure a positive environment remains in the long run. Patient, staff and visitor experience can be enhanced by creating a digital canvas across the hospital premises. There…
Owning a business comes with a lot of responsibilities. Your priority should be the safety of your employees and the company’s assets. It is undoubtedly the right thing to do, the law just asserts it. More often than not, we take the presence of fire safety signs for granted. While on a typical day we…
From vibrant downtown centers to local retailers and lavish resorts, investing in a digital messaging and communication system is an absolutely effective marketing tool for a business. Research has shown that businesses that invest in outdoor digital signage have seen a 32 percent increase in ROI as compared to those that use static signage (BCS…
A UK-based research firm published a Global LED Display Market Report in 2022, in which they stated that the LED display marketplace is expected to grow at 21% until 2026, with a sales figure of approximately $19.5 billion. LED screens are now a dominating category and new projections indicate the market is increasing in terms…
