In the latest survey by the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads, and nearly 80% of those viewers are inspired to take action. Signage is becoming a powerful medium, redefining advertising goals. A Kantar Millward Brown study found that Gen-Z and Millennials overwhelmingly rejected…
Every school aspires to gain high regard, not just for academic excellence, but also for its character, values, and commitment to its students and community. The image and reputation of a school can significantly impact its success and influence. Custom school signs can be more than mere fixtures. When enabled with digital technology, they become…
In an era where information travels at the speed of light and digital communication drives engagement, schools across America are turning to new ways to communicate, engage, and connect. One such innovation is digital school signs. Digital signage systems have been implemented by 87% of educational institutions in America, including K-12 schools. They are an…
Digital signage isn’t just for the in-store experience. It also drives online traffic. 35% of the audience visits the brand’s website or searches for the brand or product online after seeing a digital billboard. According to the 2023 Solomon Partners Benchmark Report Estimates for the U.S., out-of-home advertising produces the highest levels of consumer recall versus other…
It’s not just your phone or TV that is smart; the regular billboard you see every day is getting smarter. Smart technology can lower costs while increasing sales and improving the customer experience. As consumers have grown accustomed to online experiences, they have come to expect a similarly seamless digital experience in-store. Smart digital signage…
AI is transforming every aspect of our lives, so much so that Hollywood writers and actors are on strike over fears of an AI-dominated future. AL, however, is good news for digital out-of-home advertising (DOOH). It is now affordable for small businesses. They can use data-driven location intelligence for digital sign boards to reach potential…
You are hardly likely to find conventional lighting in an Olympic stadium, and for good reasons too. The last thing a sporting arena needs is a flickering light in a crucial stage of a game, a glare that affects visibility, or exploding lights that can cause injury. From invaluable water-proof swimming pool lights to full-color…
LED is everywhere, in our phones, HDTVs, microwaves, and GPS, so why not in our lighting systems? The U.S. Department of Energy says residential LED lights use at least 90% less energy than incandescent lights and last up to 25 times longer. By 2035 energy savings from LED lighting could top 569 terawatt hours a year, equal…
The world is a stage, and your brand is the star when you have a high-performance LED sign. And, stars should keep shining. The industry lifespan of a LED sign can be anywhere between 5-10 years. LED technology doesn’t easily let you down. However, it is proper maintenance that prolongs the life of your signage…
The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to…
