A South African health and beauty chain named “Clicks” has requested the partnership of a digital signage solution company to install LED displays inside 25 of its stores all around the country. This project involved installing over 500 digital signage screens inside the stores of this health and beauty chain and these displays have the…
It is a known fact that the advancement in technology affects each and every industry in the world. It is now also looking to improve the service for restaurant operators to educate their customers about their menu. In other words, technology is now invading the way a menu is displayed in restaurants. LED signs help…
Sign Size Don’t make the mistake of purchasing a sign that is too big for using indoors and too small to be used outdoors. If you are planning on an indoor LED sign, a 2” or 4” high character LED sign would be most appropriate as the visibility ranges from 80-160 feet. For an outdoor…
Outdoor LED signs are a very effective way of attracting motorists and pedestrians. Even with the abundance of competition in almost every industry today, LED signs have proven success for the advertising strategy of most businesses. Outdoor LED signs come in many different types: ranging from massive billboards placed at major highways to small electronic…
While communities often use signage for directions and safety information, businesses use them for advertising of products and services. Today’s highly mobile society often tends to venture into unfamiliar areas wherein which on-premise business signs come into play. A business can cost effectively communicate messages to potential customers who drive through their area of business.…
Many a times, incorrectly designed signs, especially in crowded areas such as schools, can be a distraction to drivers which could lead to road accidents. This article explains the guidelines that should be used in designing a school LED sign that presents driver distraction and hence ensures road safety around schools. In terms of location, the…
The most cost effective technological method of advertising is without a doubt LED sign boards. Let us now compare this method to that of traditional billboard advertising. Some unbeaten advantages that this technological method brings include the following: The LED display is constantly changeable so as to keep the audience’s interest alive every time they…
Signage markets have seen an increasing popularity of digital signs with LED facility for message reader boards, channel letters, and video screen displays. Compared to over 100 years of electric signage, digital advertising has been existing for just about thirty years and yet has emerged as a key player in sign markets, particularly due to…
There have probably been many instances where you have driven past large billboards while travelling to work or on random road trips and have thought about whether or not companies are finding it worthwhile to invest on these expensive LED advertising displays. The return on investment of billboard advertising and determining its effectiveness are things…
If your business is visible from a busy street or a highway, there is probably a lot of vehicular traffic and pedestrians on it. In this case, investing in an LED sign as your advertising strategy is a good idea. Besides, if you have already made investments in more expensive advertising forms, then why not…
