To grab an understanding of what kind of trends are taking part in the digital signage industry, we first need to understand where the market is heading. What is clearly obvious is that ‘digital signage’ was just a narrow term defined a few years ago and has now become a much more diverse experience. Not…
This ever evolving marketing method of digital signage has a lot in store for the future. Every year the method advances and newer techniques of marketing are introduced as a result of this technology. By understanding the trends for LED signs in 2017, you can be better prepared to increase competition in your own digital…
Your church sign is an old friend that has done an honor to you by acting as a welcome mat to your church community. It has been several years and now your membership is looking out for something new and bold on the road. This is probably the right time to make a statement for…
We often spend lots of money and time on creating an attractive, concise and successful digital signage system. How do we evaluate this system and figure out whether our efforts are useful or not? A good idea is to use ROI markers to measure results. More general ways to see how effective your electronic sign…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
After investing in digital signage, you have to try out several content strategies to figure out which one works best and be assured that the sign is doing what you have asked it to do. A cure-all solution for this would be video content for digital signage. An LED sign without video content is more…
Imagine what would happen if you were planning an amazing outdoor picnic with the best food and most luxurious cutlery and a sudden storm appeared on the day of the picnic and you do not have a plan for shelter! The same consequences would go for any outdoor LED sign or kiosk that does not…
A few years ago, developing a website for your church was a necessity. Now that most churches have done that, integrating electronic signage as a communication strategy is becoming essential in order to effectively connect with your church community. A church is a house of worship and here, LED church signs can be used as…
In today’s world, students are completely tech savvy, having grown up with technology around them 24/7. They are extremely comfortable in viewing information from all shapes and sizes of screens. In addition to that, the mix of distance learning and online learning are now on the forefront of educational discussions today. Hence experts recommend that…
Leading franchises in all industries, whether hospitality or retail or restaurants, have turned towards digital signage to keep up with the current trends as well as meet the ever growing digital demands of customers. With the help of LED signs, brands are able to promote and inform customers about deals, campaigns, video ads, menu boards,…
