The technology involved in today’s digital signage does exactly what a retail store needs to compete effectively and satisfy customer demands. Yet, businesses are continuously in search for ways to provide optimum customer experiences at their brick-and-mortar stores; similar to what e-commerce experiences provide. What is the main incentive here? Bring digital shopping to your…
When the trading environment is very competitive, retailers need to create an engaging environment to build brand loyalty. Engaging consumers is the key to persuade and influence a purchase, and digital signage is a great way to engage consumers and enhance the consumer experience. At the same time, smart digital signage strategies are gaining popularity…
Every now and again you want a fresh start on your digital marketing plan because of the fast pace that the digital world is running at. Maybe a new social media platform can be targeted or a new product has to be released. You might even be looking at outsourcing SEO to a specialized company…
The Audio-Visual (AV) industry has a lot to expand with the increased usage of digital signage. The market is infinite because there’s probably no sector that has not adapted to digital signage in some shape or form. Whether it is education, retail, corporate, leisure or healthcare, electronic signage is a part of every industry. When…
Digital signage has advanced drastically since its launch and in the future, we can expect many more functions such as personalization, data analysis, interactive media, better reality and artificial intelligence. Fancy and complicated technologies Waiting is now a thing of the past. Response speeds and data processing needs to be extremely fast, and for that,…
Merchants have not adopted to beacon technology as fast as expected. However, research proved that by 2018, there will be a total of 4.5 million active beacons in the US alone. At the same time, it is interesting to note that in 2015, the estimate of active beacons was just 500,000. From 2015-2018, it is…
Video walls are often considered to be extremely effective brand marketing tools. It provides larger-than-life advertising experiences that emotionally impress customers. But instead of just placing an advertisement on a video wall, making it an interactive one can give customers a more inviting brand experience. An interactive video wall encourages customers to converse with the…
A Church usually has limited funds and has to be extra careful in deciding what investments will benefit towards its overall mission. This is not a simple task; purchasing chairs and disposable cups don’t need detailed thinking but for technology decisions, there is no straightforward strategy. The best way to go about with this decision…
When implementing an LED sign campaign, it is crucial to have a clear cut strategy to make sure your digital signage content will be successful based on the kind of media you are using. First, you need to have a detailed understanding of the complete scope of each LED sign project and then figure out…
From laptops to smartphones, the average human being has several interactions with the digital world in a day. Hence escaping the digital world is almost impossible today. For those who came into this world during the digital era are only aware of communication in digital terms. It is a natural world to them and therefore…
