Advertising was one of the first uses for digital signage. When considering LED screens for advertising, what first comes to mind are large billboards and costly video walls. We also think about retail hubs, urban cities and bus shelters for advertising. Star celebrities are used on adverts and word of mouth in every household is…
For many years now, airports have begun to introduce self check in kiosks to help eliminate waiting times and to give travelers many check in options. After having implemented these digital kiosks, the airports saw a 30% drop in wait times from about 27 minutes to less than 20 minutes on average for checking in.…
You are probably wondering why an LED display needs to be ‘tough’? When looking to invest in digital signs, the usual features that you would consider are display resolution, quality of sound and extra functionalities. Well, these features are good enough for internal environments such as offices and shops. But outdoor LED signs are moving…
A very well known problem in businesses today – the sunk cost fallacy – encourages you to make decisions to counter to your best interests rather than making a rational choice. Because this happens a lot in the technology industry, let’s take a technology investment to express this problem: for example, you have invested in…
Horror stories with regard to your LED sign installation may come in several forms. It could be a sudden blank LED screen, bad positioning of your screen or poor planning even. Think about the following scenario: You invest in a digital signage network that arrives right on time. A bunch of people unload the AV…
A common goal amongst all restaurant owners is to make customers happy whilst at the same time, maintaining low operational costs. Although these two goals seem paradoxical, there is one solid solution to this dilemma – the use of digital menu boards. Here’s a quick look at the benefits provided by digital menu boards. Consistency…
While many people believe that a digital signage campaign involves heavy investments in hardware, software and maintenance, that doesn’t necessarily have to be the case. A fixed image of “digital signage” in the marketplace is that it is an efficient way of communicating ideas and information. Moreover, just like any other technology, this one too…
Digital signage for a manufacturing facility offers savings in terms of time and money, and also in making the entire system more efficient. This guide will give you a complete understanding on how you should plan you strategies, choose a suitable system and focus on data-driven communication for your manufacturing facility. Strategy Planning Your objectives…
LED sign systems look like a simple piece of equipment on the outset – a display, a media player and software. Getting these tools to work together is often a challenging task. And when there are complex features of content creation such as 4K, 3D and more, it gets more complicated. Hence, when selecting a…
For an outdoor digital advertising campaign, the key criteria are as follows: cost, logistics, appearance and return on investment. You may think outdoor LED signs are an added pressure for your small business and it is quite natural to be nervous. But what you need to realize is that outdoor digital advertising is beneficial for…
