Introduction Outdoor LED signage is a popular form of advertising which allows brands to meet people while they are in the real world, and encourages them to take action. In 2020, outdoor advertising saw a drop in numbers because of the pandemic, most people spend unusually high amounts of time at home. But in 2021,…
While you may have heard so much about digital signage displays and its latest trends, little is often said about media players. For those of you who are new to the term, a digital media player is an electronic streaming device designed solely for the purpose of storage, playback, viewing and editing digital media content…
Introduction Ever imagined being able to interact with a touch screen without actually touching it?!? Yes, technology has now made this possible. By using computer vision to recognize objects just like a human eye can, touchless self-checkout systems are now being introduced in several retail outlets. Artificial Intelligence and Image Recognition are the two important…
Introduction A digital pop-up store is a mini shop that can be visualized on an established e-commerce store. The pop-up shop is seen as a collection of products that are available for a restricted duration, and is ideal for encouraging sales of limited-edition items, seasonal items, or items recommended by an influencer. The objective of…
What is AI and AR? In 2020, there was a threat of a retail apocalypse wherein E-commerce was a major factor contributing towards the shift from brick-and-mortar shopping to home/online shopping. Retail resurgence was expected in 2021 but with the onset of the global pandemic, E-commerce won the race. There is still a large debate…
1. Think from the perspective of a first-time guest When figuring out signs for churches, first evaluate the general flow of the space to identify what are the problem areas in the church complex. Think from the point-of-view of someone entering your church for the first time – is there visual clarity? Can someone figure…
Libraries offer people the access to books and other important research resources. For this reason, they play a fundamental role in society. Once people know the location of your library, it does not end there. They have to find certain sections to get their hands on the material they need. Therefore, it is important to…
Introduction After the on-set of the coronavirus pandemic, there has been a significant revolution in the customer journey. The retail industry faces several challenges and must utilize new tools to improve the overall customer experience. Whether your customers are shopping online or in your retail store, they are always looking for better deals. Which means…
Experience-driven business is the key to success! Introduction Study the most successful businesses in the market and observe how they started churning profits by providing satisfying and outstanding human centered experiences on a large scale. These companies aim to provide more than just the best customer experiences; they work towards creating a harmonious environment for…
Q: What makes promotional signage different from other types of signage? A: Promotional signage uses language that tempts your target demographics to make a purchase. Creating successful promotional signage requires extensive research – find out what kind of wording will attract prospective customers, what kind of lingo do your competitors use on social media? It…
