Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, the highest revenue volume in history. Digital OOH (DOOH) led the momentum, accounting for 34% of total OOH ad spend, growing by 7.5% in 2024. As DOOH rises steadily year-on-year, innovation brings new opportunities to turn simple LED signs into mega money-makers. Here’s a look at…
A dealership without LED signage in 2025 lags behind the competition. It is a rapidly evolving market with a constant need to stay competitive. Digital signboards can do so much to attract attention, deliver information and engage customers. These outperform a trained salesperson any day. LED signs can enhance visibility, customer engagement, and operational efficiency.…
Are you leaving it to chance or effect? Your gas station can benefit from both with well-chosen signage. Gas price signs are pivotal to a gas station’s operations. These manage pricing while attracting potential customers driving by. Location, price and visibility determine customer influence in the fuel market. Easily-readable, efficient and high-visibility signs can make…
Think of New York’s Time Square. How different would it be without the giant billboards? They have become its chief characteristic feature. Likewise, all across America and the globe, LED signage has become ubiquitous, defining landscapes. They may be canvasses for advertising and potent marketing tools, but LED signage plays a crucial role in shaping…
First, we feast with our eyes. Enticing visuals can be an appetizer, which is why the restaurant industry gets an exceptional boost from digital signage. These play a significant role in the sensory experience while also elevating the dining experience, from digital menus to allergen tracking. Their benefits can be a game-changer for your business…
Communication is key for schools to engage students, parents, staff and the community. Switching to digital makes a world of difference. While email and social media are efficient communication channels, in the physical world, nothing beats digital signage. Both outdoor and indoor LED signs are the most effective communication tools for delivering information in public…
In a technology-dominant era where communication is overwhelmingly digital, churches must adapt to stay connected with their congregations and communities. One of the most effective tools for modern-day ministry is using LED signs. These dynamic digital displays allow churches to share their messages in real-time, engage with the local community, and remain relevant in an…
Fire departments are responsible for ensuring public safety and responding to emergencies around the clock. Effective communication is essential to provide real-time updates and engage with the community. LED signs are highly efficient at sharing critical information, enhancing visibility, and promoting awareness. Let’s explore how they contribute to crew and community well-being. Instant Internal and…
Consumers today prefer brands that demonstrate corporate social responsibility (CSR). It shows that your business is about more than profits – it cares about people and the planet. Over 60% of consumers of the new generation take ethical values and purpose into account when choosing brands. Marketing and advertising that reflect social context gain more…
68% of shoppers notice OOH ads on their way to retail stores, and 42% say out-of-home ads influence their in-store purchase decisions. Bringing advertising to the point of purchase with LED signs serves several valuable purposes. Today, we explore what they are and how to use point-of-purchase advertising strategically. Driving Impulse Purchases A significant portion…
