Once upon a time, the purpose of a local library was to lend books, CDs and movies. Today, way more services are being offered and hence real-time communication is essential to maintain relevance in a digital world. How is the role of local libraries transforming? Libraries are becoming: Information hubs Conference centers Great location for…
Throughout the marketplace, LED displays have become an ultimate source for engaging customers and as a result, every business is looking for new ways to deliver unique guest experiences. Just like the evolution of business needs, LED technology is changing to adapt to those needs. Industry evolution presents a great challenge for business decision makers…
LED signage provides useful self service solutions for both private and public businesses. Whether it is for wayfinding or for self-payment solutions, interactive kiosks and digital signage are the ideal solution for businesses to engage with their audiences. Although these self-service initiatives provide significant returns for businesses, there is often the question of how the…
If you are in the restaurant business, you need to understand that the route to reaching a customer’s stomach begins from their minds. The key is to attract a customer by offering memorable experiences and convincing them to visit again. Here’s how LED signs can help you do that: Targeted marketing Exposure to a wider…
The technology involved in today’s digital signage does exactly what a retail store needs to compete effectively and satisfy customer demands. Yet, businesses are continuously in search for ways to provide optimum customer experiences at their brick-and-mortar stores; similar to what e-commerce experiences provide. What is the main incentive here? Bring digital shopping to your…
When the trading environment is very competitive, retailers need to create an engaging environment to build brand loyalty. Engaging consumers is the key to persuade and influence a purchase, and digital signage is a great way to engage consumers and enhance the consumer experience. At the same time, smart digital signage strategies are gaining popularity…
Every now and again you want a fresh start on your digital marketing plan because of the fast pace that the digital world is running at. Maybe a new social media platform can be targeted or a new product has to be released. You might even be looking at outsourcing SEO to a specialized company…
The Audio-Visual (AV) industry has a lot to expand with the increased usage of digital signage. The market is infinite because there’s probably no sector that has not adapted to digital signage in some shape or form. Whether it is education, retail, corporate, leisure or healthcare, electronic signage is a part of every industry. When…
Digital signage has advanced drastically since its launch and in the future, we can expect many more functions such as personalization, data analysis, interactive media, better reality and artificial intelligence. Fancy and complicated technologies Waiting is now a thing of the past. Response speeds and data processing needs to be extremely fast, and for that,…
Merchants have not adopted to beacon technology as fast as expected. However, research proved that by 2018, there will be a total of 4.5 million active beacons in the US alone. At the same time, it is interesting to note that in 2015, the estimate of active beacons was just 500,000. From 2015-2018, it is…
