Have you heard the story of someone hooking up a VCR to a television screen and displaying a loop of commercials from a particular company as being one of the first instances of digital signage? Today, flat panel displays, dedicated media players and SAAS (software as a service) are just a handful of technologies that…
Ever considered implementing interactive whiteboards in educational settings? According to 2016 research, the global interactive whiteboards market is said to increase at a compound annual growth rate of 7% through 2020. Main drivers of this growth are: An increase in blended learning Technological advancements The arrival of the bring-your-own-device culture The use of interactive whiteboards…
Are you managing/owning a business? If you answered yes, one of the trickiest tasks in your line of work is to come up with ideas for fresh content in order to make sure the LED display keeps luring customers. Penetrating search engines can consume a lot of your time and you may be left with…
By reading the topic of this article, you are probably thinking that re-purposing your content to market your products is not the right thing to do. We can give you many reasons why your existing marketing material should be re-used and how it can help your marketing staff as well as your brand image. Some…
Advertising was one of the first uses for digital signage. When considering LED screens for advertising, what first comes to mind are large billboards and costly video walls. We also think about retail hubs, urban cities and bus shelters for advertising. Star celebrities are used on adverts and word of mouth in every household is…
For many years now, airports have begun to introduce self check in kiosks to help eliminate waiting times and to give travelers many check in options. After having implemented these digital kiosks, the airports saw a 30% drop in wait times from about 27 minutes to less than 20 minutes on average for checking in.…
You are probably wondering why an LED display needs to be ‘tough’? When looking to invest in digital signs, the usual features that you would consider are display resolution, quality of sound and extra functionalities. Well, these features are good enough for internal environments such as offices and shops. But outdoor LED signs are moving…
A very well known problem in businesses today – the sunk cost fallacy – encourages you to make decisions to counter to your best interests rather than making a rational choice. Because this happens a lot in the technology industry, let’s take a technology investment to express this problem: for example, you have invested in…
Horror stories with regard to your LED sign installation may come in several forms. It could be a sudden blank LED screen, bad positioning of your screen or poor planning even. Think about the following scenario: You invest in a digital signage network that arrives right on time. A bunch of people unload the AV…
A common goal amongst all restaurant owners is to make customers happy whilst at the same time, maintaining low operational costs. Although these two goals seem paradoxical, there is one solid solution to this dilemma – the use of digital menu boards. Here’s a quick look at the benefits provided by digital menu boards. Consistency…
