Today’s millennial generation often have their heads buried in their phones whenever you look at them. Apart from that, retailers face competition from mobile marketers who are becoming smarter, with the use of beacon technology to target ads directly to prospective customers. Furthermore, outdoor LED displays are also in the run for grabbing user attention.…
You may promote your restaurant online with mouthwatering pictures of hot meals and inventive new menus and offers, but when it comes to your actual restaurant you might be missing out on a huge opportunity. Whichever sort of ambience you strive to create in your restaurant or bar, LED signs win every time. Here are…
It is the ‘Sign of the Times’, everywhere you look. The signage industry now boldly spells LED, which is the most effective and creative method of displaying signs from advertising in the Time Square to lighting up the name of your local overnight supermarket. LED technology has changed the signage industry in more ways than…
Making the decision to switch from traditional to digital signage is the first and probably the easiest step. But in order to ensure the effectiveness of your solution and the fact that it is improving customer experiences, you need to associate with a reputed LED signage solutions provider. For any successful launch, planning is key.…
Most often large organizations tend to communicate with their employees via a central hub, without considering specifics of the audience at a given location. As a result, the content turns out to be flat, one-size-fits-all kind of messages that fail to engage the audience due to its irrelevancy. When this happens in a long term,…
Outdoor LED displays have been used at sporting venues for some time now to display scores and replays of important moments. However, there is much more that a stadium digital display can do for an arena. Fan engagement and excitement can be brought to a higher level by making use of social media, improved analytics…
On the outside, media makes it look like brick-and-mortal retailers are struggling to survive. They say some industry leaders are significantly laying back their storefront presence while some are completely closing down. Well, it is true that e-commerce is rupturing the brick-and-mortar space, but these media reports seem extremely exaggerated. Customers are still fond of…
Airports have already embraced digital technologies in their success strategy. Yet, they are continuously looking out for tools to further enhance the overall customer experience. Since customer experience is the primary focus of an airport, it is essential to focus on opportunities for providing efficient communication, real time information, individualized services and self-service. In these…
When a business considers the investment of an LED sign, it is often thought about as a tool to impress customers, not to engage employees. And because of this perception, companies fail to realize how disengaged employees in today’s world really are. According to statistics in the US: Only 25% of employees are engaged at…
What exactly do we mean by ‘dynamic creative’ digital content? Put in simpler terms, it means ‘personalized content’ – where you match the content of an advertisement to the targeted audience. With great thanks to advancements in technology – particularly hardware and software systems as well as data sources – marketers have the necessary equipment…
