While 63% of people agree that an LED sign attracts their attention, and 42% of people prefer to visit stores that have an LED display, is it really the content that is attracting people towards the LED screen? Or is it a cleverly strategized LED signage campaign? Strategy rules; not content. Businesses in a variety…
When studying the industry of restaurant LED signs, it is quite noticeable that larger chains often struggle with successful digital menu boards while smaller chains thrive in this field. Surprising as it may seem, let us study why this may be so. In the US, three major restaurant chains invested in a total of 1200…
When investing in an LED sign, it is very important to know where the craftsmanship is from. This is because many times when people order for an LED sign, it turns out to be completely different from expectations. Craftsmanship from United States means guaranteed quality of the LED sign and usually boasts more than 100,000…
Effective communication within a school/campus is of utmost importance. While students are glued to their personal technology devices, schools should make use of them too for effective learning. LED School signs can be used in a number of situations to overcome communication challenges faced by educational organizations today. Capturing Traffic Study which areas inside the…
When you look at a billboard, you probably just regard it as a company advertising something on a busy highway. What many of us don’t know is that digital billboards are a high performing machine in terms of making money. In reality, billboards provide the most ROI in the real estate sector. Here’s why: Minimal…
While big businesses may not feel the pinch of the investment much, small businesses need to carefully spend every available dollar. Even though LED signs may not fit your budget, think hard for ways to accommodate this investment. A recent study revealed that there is a 60% increase in sales during checkout for businesses who…
A few years ago, the question was whether or not a Church should have a website? Should projectors be used in worship centers? Today, asking such questions is nearly classified as being silly. Of course a Church should have a website. Of course technology should be used in places of worship. If you want new…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
Whether your digital billboard is the first one within the area or you are putting up a new one in an area that already has many digital billboards, rate setting is essential for success of your digital billboard. Extremely high rates might chase advertisers away while rates that are too low might mean you are…
From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent When talking about ground leases, the average life span is about 20 years. In such long time periods, predicting inflation is impossible. Therefore, without preparing for situations such as extreme inflation, you…
