Marketers have found these past few holiday seasons a challenge as they need to come up with marketing strategies to promote gift ideas to people in today’s world – who seem to own everything that could possibly be gifted. Here are a few tips that you could use in your digital signage strategy to attract…
With so many changes already taking place in the digital signage industry over the last few years, you are probably wondering what more could be changing? After all, it is important to stay in the loop so you don’t settle for outdated smart solutions or make incorrect investments for your organization, retail business or healthcare…
Digital out of home (DOOH) advertising is evolving at a fast pace, making it hard for businesses and marketers to keep up. Therefore, at this point, it is crucial to focus on the essential principles of success. In this article, we will take a Q and A approach to address the most important concerns for…
In a hospital, it is essential for authorities to achieve reduced stress levels for patients, staff and visitors. Implementing effective visual communication using indoor digital displays will help ensure a positive environment remains in the long run. Patient, staff and visitor experience can be enhanced by creating a digital canvas across the hospital premises. There…
Owning a business comes with a lot of responsibilities. Your priority should be the safety of your employees and the company’s assets. It is undoubtedly the right thing to do, the law just asserts it. More often than not, we take the presence of fire safety signs for granted. While on a typical day we…
From vibrant downtown centers to local retailers and lavish resorts, investing in a digital messaging and communication system is an absolutely effective marketing tool for a business. Research has shown that businesses that invest in outdoor digital signage have seen a 32 percent increase in ROI as compared to those that use static signage (BCS…
A UK-based research firm published a Global LED Display Market Report in 2022, in which they stated that the LED display marketplace is expected to grow at 21% until 2026, with a sales figure of approximately $19.5 billion. LED screens are now a dominating category and new projections indicate the market is increasing in terms…
Digital signage has completely revolutionized how a church can communicate with their followers and congregation. The technology goes a long way in assisting your church to create a strong community and a sophisticated place of worship. From televisions to smart phones, your congregation most likely interacts with all kinds of screens on a daily basis.…
In 2018, the United Nations warned the world that we have only 12 years to restrict the catastrophe that will be caused by climate change. This led to businesses discussing how they can become more sustainable – resulting in digital signage becoming a popular solution for sustainability. Digital signage has multiple capabilities – including advertising,…
Restaurants have gone through a series of hits over the last couple of years, beginning with the labor shortage, supply chain issues, the Covid-19 pandemic, and now a huge spike in inflation. These uncontrollable operational challenges have boosted the cost of goods and restaurant managers are seeking to strategically combat the increase in expenses. According…
