AI is transforming every aspect of our lives, so much so that Hollywood writers and actors are on strike over fears of an AI-dominated future. AL, however, is good news for digital out-of-home advertising (DOOH). It is now affordable for small businesses. They can use data-driven location intelligence for digital sign boards to reach potential…
You are hardly likely to find conventional lighting in an Olympic stadium, and for good reasons too. The last thing a sporting arena needs is a flickering light in a crucial stage of a game, a glare that affects visibility, or exploding lights that can cause injury. From invaluable water-proof swimming pool lights to full-color…
LED is everywhere, in our phones, HDTVs, microwaves, and GPS, so why not in our lighting systems? The U.S. Department of Energy says residential LED lights use at least 90% less energy than incandescent lights and last up to 25 times longer. By 2035 energy savings from LED lighting could top 569 terawatt hours a year, equal…
The world is a stage, and your brand is the star when you have a high-performance LED sign. And, stars should keep shining. The industry lifespan of a LED sign can be anywhere between 5-10 years. LED technology doesn’t easily let you down. However, it is proper maintenance that prolongs the life of your signage…
The Out-of-Home advertising industry is currently experiencing a surge in demand. As the most impactful medium to reach consumers offline, it is not going anywhere anytime soon. OOH is not just about physical advertising. It has managed to fuse the offline and online worlds. According to a Nielson study, OOH is the most effective offline medium to…
Post-pandemic, out-of-home advertising is buzzing with new life. People are spending more time outdoors. After over two years of only virtual connection, people have a new found desire for real-world experiences. The pandemic has also given us a new perspective on local relevance, as experiences and circumstances differ from one community to the other. According…
Out-of-home advertising has the lowest CPM. It isn’t just budget-friendly; it reaches audiences at a mass scale with contextually relevant messages shared at the right time. Recently, it hit new revenue high. OOH advertising revenue increased 20.7% in 2022, accounting for $8.6 billion. Businesses and organizations have taken note of how OOH gives local, regional,…
LED has changed how we use storefront signs, when, and where. Outdoor digital signs are becoming a vital marketing tool. A 2022 study by Solomon Partners and OAAA showed outdoor signage outperforms online, television, radio, and print ads on a cost-per-thousand-impressions (CPM) basis. Real-world signage is no longer a one-way message delivery. It can now collect…
Are you at all surprised? People retain 95% of a message when watching a video versus 10% when reading the same in a text. According to Dr. James McQuivey of Forrester Research, a single minute of video is worth 1.8 million words. Chances are you are already using video content in your digital marketing campaigns,…
Sometimes, we pass signs that stick to memory, like chewing gum. Some are so iconic they become landmarks. But, no signage can be either, if their visibility is limited. Modern monument signs should be LED enabled. If your monument sign doesn’t compete with the rest, it will not stand the test of modern time, no…
