The power of digital signage is proven to improve a brand image but there are times when digital signage deployment might actually be harmful. If the existing LED displays are already not showing returns, a firm should not deploy more displays. There are two main ways in which digital signage content can be harmful: too…
There are few things in life that are more enjoyable than spending Sundays at a sports arena, rooting for our favorite team! Some of the fondest memories of our lives come from days spent sitting in the hot sun at baseball stadiums with friends and family; chewing on a hotdog and waiting for a foul…
Digital signage has become rapidly popular as more businesses are realizing how valuable the technology is. Compared to static paper advertisements, LED signs not only offers live audience interactions but also creates a strong platform for building your brand and also influencing the real-time behavior of customers. A stimulating environment is created, engaging and impacting…
This article offers an insight to 20 of the most common mistakes made in marketing content today. Its: possessive form. The firm launched its advertising campaign. It’s: contraction for ‘it is’ or ‘it has’. It’s been a pleasure meeting you. Their: possessive form. It is their turn to clean the table today. There: adverb for…
By placing a digital display on your store window, you are giving passers-by an insight into your store. Hence this digital sign should be eye-catching and dynamic enough to trigger a passerby to enter your store and contribute towards an uplift in sales. Many retailers located in popular shopping areas are demanding commercial LED signs…
Displaying a message on digital signage means you can do much of it with images, videos, and icons. But at some point, text will have to be used and the words you choose will heavily impact the effectiveness of your communication and how trustworthy your message is. Hence, it is very important that the content…
Digital signage comes with several complex movable parts – for example, the display, media player, software, video codecs and of course, a content management system. This is one of the reasons why new users of digital signage find the system overwhelming. However, it is important to understand that ultimately, the main purpose of digital signage…
Inside your church, you are probably in need of some kind of church management software and projection. Oh, and your pastor is probably famous on social media by now! So just like the rest of the world, your Church also needs to become digital. Get rid of that clunky old changeable letter sign out of…
