When indoor digital signage is being considered, one of the barriers is that people often over-complicate how the technology of this tool is used. If an individual customer feels the nature of electronic signage is overwhelming, he/she will simply prefer not to invest in it. Also, if a business tries to over-complicate the implementations of…
Regardless of what industry is making use of digital displays, interactive content is sure to make signage more engaging, exciting and impactful. People are naturally more likely to remember something if it is written down rather than just seeing it. Similarly, if they have to engage with content, they will remember it better. Humans remember:…
Due to its massive flexibility to be able to adapt to all kinds of environments, digital signage is signaled as a ‘must-have’ technology in any industry. Now, the Internet of Things (IoT) is influencing digital signage and together they produce a powerful partnership. The Internet Versus the Internet of Things Digital signage is able to…
Automotive retailers need to bridge the gap between traditional static signage and digital alternatives. The journey of a car purchase is quite a complex one and therefore, the integration of digital displays can help with informing clients and assisting them with crucial purchasing decisions. Auto dealerships are already in the process of making their platforms…
The power of digital signage is proven to improve a brand image but there are times when digital signage deployment might actually be harmful. If the existing LED displays are already not showing returns, a firm should not deploy more displays. There are two main ways in which digital signage content can be harmful: too…
There are few things in life that are more enjoyable than spending Sundays at a sports arena, rooting for our favorite team! Some of the fondest memories of our lives come from days spent sitting in the hot sun at baseball stadiums with friends and family; chewing on a hotdog and waiting for a foul…
Digital signage has become rapidly popular as more businesses are realizing how valuable the technology is. Compared to static paper advertisements, LED signs not only offers live audience interactions but also creates a strong platform for building your brand and also influencing the real-time behavior of customers. A stimulating environment is created, engaging and impacting…
This article offers an insight to 20 of the most common mistakes made in marketing content today. Its: possessive form. The firm launched its advertising campaign. It’s: contraction for ‘it is’ or ‘it has’. It’s been a pleasure meeting you. Their: possessive form. It is their turn to clean the table today. There: adverb for…
By placing a digital display on your store window, you are giving passers-by an insight into your store. Hence this digital sign should be eye-catching and dynamic enough to trigger a passerby to enter your store and contribute towards an uplift in sales. Many retailers located in popular shopping areas are demanding commercial LED signs…
Displaying a message on digital signage means you can do much of it with images, videos, and icons. But at some point, text will have to be used and the words you choose will heavily impact the effectiveness of your communication and how trustworthy your message is. Hence, it is very important that the content…
