What is a Storefront Sign? When it comes to bringing in new customers, an attractive storefront is a must. This is why a store’s storefront sign is an essential investment. If your exterior signs are unattractive or barely visible, customers will not be interested in entering your store. In other words, your storefront sign should…
Some of the most important tasks of a restaurant operator are to influence purchasing decisions of customers who walk in through the door, guide them with their menus and convince them to keep coming back for more. Digital menu boards are the most important marketing tool for a restaurant, tying all other promotional items together…
The pandemic has significantly disrupted business in almost every industry and has forced companies to adhere to new public health and safety protocols such as social distancing, sanitization, masks, temperature checks and so on. At times like these, retail signage for covid 19 has to be adjusted in a way in which businesses can carry…
When running a business, it is extremely important to stand out from your competition and be visible from far away. Innovative technology has made way for businesses to come up with unique advertisements, attractive billboards, logos and signage. Whether it is to convey messages to passersby or just to promote a business, signs are a…
Why is digital signage effective? While a newspaper advertisement could cost up to $7.39 per 1000 impressions and a radio ad could cost over $5.00 per 1000, calculations have shown that LED signs cost just $0.15 per 1000 impressions. 68% of customers state that they would be more likely to purchase a product when influenced…
What is LED advertising? Also known as Light Emitting Diode (LED), LED advertising screens are usually installed in popular streets, junctions with traffic lights, and other public places where people stop for a few seconds during their daily commute. The advertisement displayed on the screen has a strong visual impact, which undoubtedly attracts the attention…
2020 began as a normal year, but quickly turned into a nightmare for every industry – thanks to Covid-19 and its demands for mask wearing, sanitization, and social distancing. As a result, the word underwent a colossal change, financial devastation and an immense strain on healthcare systems. This led us to learn how to cope…
Digital billboards have been on the market for about two decades now and it has come to a point where hearing anyone say that it is a ‘risky’ or ‘expensive’ investment is just unacceptable. Why so? Well, there is plenty of evidence to show that electronic billboards, placed in the right location are a great…
How digital signage was used during the pandemic lockdown While the world is adjusting to social distancing, and hospitals are fighting coronavirus, digital signage has done its job in ‘informing’ when the world needed it the most. Because it was an essential tool during lockdown months and is still indispensable to move on with the…
What is digital signage? Any form of business communication where a digital messaging device replaces or supplements other forms of messaging is referred to as digital signage. In very simple and basic terms, digital signage is some sort of a screen (most likely LED or LCD), with some kind of visual message presented in a…
