First impressions are very important in the retail store business because most customers make their judgements and purchase decisions based on this, which is why shopping centers are always so visually alluring. Brick-and-mortar store entrances, building facades, and storefronts are designed to seduce potential clients to walk in. So, what is the most crucial component…
What is a Monument Sign? A monument sign is a free-standing ground sign constructed with masonry, wood or other materials that resemble the exterior of the institute that the sign belongs to. Ideally installed just outside a property, monument signs are clearly visible to every vehicle passing by. Why are they so popular? The permanent…
What is an LED Billboard? A big LED screen that shows digital advertisements on busy roadways is an LED billboard. Being able to invest in LED billboards highly depends on the advertising industry, and what kind of budget has been assigned to a firm as advertising expenditure. But with the cost of electronic billboards constantly…
Digital signage includes digitally changeable signage technologies such as LED, LCD, plasma screen displays and projected imagery. Commonly seen in both public and private indoor and outdoor spaces, LED technology has always proved to be a successful investment for any business that decides to take the leap. Due to its sheer flexibility, the different display…
What is a Storefront Sign? When it comes to bringing in new customers, an attractive storefront is a must. This is why a store’s storefront sign is an essential investment. If your exterior signs are unattractive or barely visible, customers will not be interested in entering your store. In other words, your storefront sign should…
Some of the most important tasks of a restaurant operator are to influence purchasing decisions of customers who walk in through the door, guide them with their menus and convince them to keep coming back for more. Digital menu boards are the most important marketing tool for a restaurant, tying all other promotional items together…
The pandemic has significantly disrupted business in almost every industry and has forced companies to adhere to new public health and safety protocols such as social distancing, sanitization, masks, temperature checks and so on. At times like these, retail signage for covid 19 has to be adjusted in a way in which businesses can carry…
When running a business, it is extremely important to stand out from your competition and be visible from far away. Innovative technology has made way for businesses to come up with unique advertisements, attractive billboards, logos and signage. Whether it is to convey messages to passersby or just to promote a business, signs are a…
Why is digital signage effective? While a newspaper advertisement could cost up to $7.39 per 1000 impressions and a radio ad could cost over $5.00 per 1000, calculations have shown that LED signs cost just $0.15 per 1000 impressions. 68% of customers state that they would be more likely to purchase a product when influenced…
What is LED advertising? Also known as Light Emitting Diode (LED), LED advertising screens are usually installed in popular streets, junctions with traffic lights, and other public places where people stop for a few seconds during their daily commute. The advertisement displayed on the screen has a strong visual impact, which undoubtedly attracts the attention…
