Introduction We understand that implementing digital signage in schools is hard. However, the educational sector should understand that their target market is the younger generation, who prove to be most difficult to reach with traditional printed signs. So why waste time and effort in outdated, labor intensive and disconnected communication strategies with your staff and…
Introduction Undoubtedly, the best way to attract the attention of customers to your business is by bright lights and an eye-catching sign outside your store. By nature, humans are attracted to visuals, hence an effective signage is guaranteed to garner their business. Neon signs were initially a favorite amongst business owners for advertising but the…
Introduction LED signs are an essential part of fire departments, not only to be mounted on their vehicles, but also on fire scenes as emergency lights to carry out any fire or rescue mission, as well as in fire departments to communicate essential life-saving information. Fire department LED lights are also used as an awareness…
Introduction The typography you decide to present your outdoor advertising in has a big impact on the effectiveness of your advertisement! With several different font styles to choose from, how can you select the correct one? Be mindful of fonts that are too fancy and decorative as these are difficult to read from a long-distance.…
Introduction Advertising your products and services, and creating brand awareness is an essential strategy to ensure success of your business. When it comes to signs for businesses, most people believe that placing a signage outside your small business or a digital billboard is sufficing. However, it is important to understand that indoor signage is equally…
Introduction Are we no longer going to see static graphic displays on roads and highways? In recent years, there has been a large increase in the usage of LED panels as businesses make an effort to better engage with their audiences and get their brands recognized and remembered. LED sign board technology is highly applicable…
With the digital market being so vast today, many companies and business owners often forget to incorporate offline marketing methods in planning their product and service marketing campaigns. While online marketing is of paramount importance in today’s interconnected world, it must be noted that offline marketing has its own distinct value to add to the…
Introduction Mobile billboards are a marketing technique where an advertisement is placed on the side of a truck, trailer or any other kind of vehicle. Falling under the digital out-of-home (DOOH) category, this type of marketing assures great results with correct implementation. As one of the newest forms of advertising, it is unique and largely…
Introduction During the 1600s, artists would produce clay sculptures on large canvas paintings as signage to advertise a business. Today, the best artists are creating animations on digital media. What has changed? The medium has changed. The art remains. Digital signage is an evolving medium with an interesting mix of the old and new age.…
Introduction Setting up a digital signage campaign/system involves a lot of thinking, planning and strategizing. In making the task simpler, you may be tempted to breeze past the step where you decide the location of your signage, probably because you already have an anticipated answer. An empty wall space? At the entrance of your business…
