Introduction The typography you decide to present your outdoor advertising in has a big impact on the effectiveness of your advertisement! With several different font styles to choose from, how can you select the correct one? Be mindful of fonts that are too fancy and decorative as these are difficult to read from a long-distance.…
Introduction Advertising your products and services, and creating brand awareness is an essential strategy to ensure success of your business. When it comes to signs for businesses, most people believe that placing a signage outside your small business or a digital billboard is sufficing. However, it is important to understand that indoor signage is equally…
Introduction Are we no longer going to see static graphic displays on roads and highways? In recent years, there has been a large increase in the usage of LED panels as businesses make an effort to better engage with their audiences and get their brands recognized and remembered. LED sign board technology is highly applicable…
With the digital market being so vast today, many companies and business owners often forget to incorporate offline marketing methods in planning their product and service marketing campaigns. While online marketing is of paramount importance in today’s interconnected world, it must be noted that offline marketing has its own distinct value to add to the…
Introduction Mobile billboards are a marketing technique where an advertisement is placed on the side of a truck, trailer or any other kind of vehicle. Falling under the digital out-of-home (DOOH) category, this type of marketing assures great results with correct implementation. As one of the newest forms of advertising, it is unique and largely…
Introduction During the 1600s, artists would produce clay sculptures on large canvas paintings as signage to advertise a business. Today, the best artists are creating animations on digital media. What has changed? The medium has changed. The art remains. Digital signage is an evolving medium with an interesting mix of the old and new age.…
Introduction Setting up a digital signage campaign/system involves a lot of thinking, planning and strategizing. In making the task simpler, you may be tempted to breeze past the step where you decide the location of your signage, probably because you already have an anticipated answer. An empty wall space? At the entrance of your business…
Billboards are all over the place – highways, city roads, neighborhood streets, and also in the middle of nowhere! Most people need to get out of their houses and commute to work on a daily basis. Placing digital billboards in these high traffic areas can significantly help with creating brand awareness and increasing sales. Read…
We all know by now that an attractive, cleverly designed sign can really boost the success of a company. However, more than a generic, static sign outside your office, consider utilizing small LED signs as an alternative that has much more attention-grabbing power. LED signs provide bright, colorful displays on which a company can exhibit…
First impressions are very important in the retail store business because most customers make their judgements and purchase decisions based on this, which is why shopping centers are always so visually alluring. Brick-and-mortar store entrances, building facades, and storefronts are designed to seduce potential clients to walk in. So, what is the most crucial component…
