What is AI and AR? In 2020, there was a threat of a retail apocalypse wherein E-commerce was a major factor contributing towards the shift from brick-and-mortar shopping to home/online shopping. Retail resurgence was expected in 2021 but with the onset of the global pandemic, E-commerce won the race. There is still a large debate…
1. Think from the perspective of a first-time guest When figuring out signs for churches, first evaluate the general flow of the space to identify what are the problem areas in the church complex. Think from the point-of-view of someone entering your church for the first time – is there visual clarity? Can someone figure…
Libraries offer people the access to books and other important research resources. For this reason, they play a fundamental role in society. Once people know the location of your library, it does not end there. They have to find certain sections to get their hands on the material they need. Therefore, it is important to…
Introduction After the on-set of the coronavirus pandemic, there has been a significant revolution in the customer journey. The retail industry faces several challenges and must utilize new tools to improve the overall customer experience. Whether your customers are shopping online or in your retail store, they are always looking for better deals. Which means…
Experience-driven business is the key to success! Introduction Study the most successful businesses in the market and observe how they started churning profits by providing satisfying and outstanding human centered experiences on a large scale. These companies aim to provide more than just the best customer experiences; they work towards creating a harmonious environment for…
Q: What makes promotional signage different from other types of signage? A: Promotional signage uses language that tempts your target demographics to make a purchase. Creating successful promotional signage requires extensive research – find out what kind of wording will attract prospective customers, what kind of lingo do your competitors use on social media? It…
In the out-of-home advertising industry, digital billboards play a major role because they are highly versatile and significantly visible. A digital billboard is not just a huge poster that is installed beside a skyscraper or upright along a highway. There are several styles of billboards that serve the purpose of targeting different markets. Consequently, there…
In today’s day and age, businesses must go beyond just flyers, business cards, and media advertisement if they want their brand to be well recognized. Create a budget to invest in outdoor signs for your business, make the investment with utmost care and use the signage creatively. There are several options to choose from but…
Monument signs are a worthy investment for shopping complexes, campuses, churches, hotels, and for navigating people around a huge industrial park. These signs have a classic feel and are a great way to gain attention because they are placed at eye level. Monument signs are different from standard business signage because while the latter identifies…
While you are spending a lot of time and money in planning the size, design and content of your digital signage, you need to also give some consideration to the installation of the sign. If you don’t install it correctly, it won’t be seen, leading to a waste of time and money. When it comes…
