In the retail industry, digital signage is fast gaining popularity, whether it is for small family businesses or for massive international chains. But one common and significant concern that most users often express is how the upfront cost of digital signage can be justified. By measuring the ROI, retailers will have a better understanding of…
Introduction Quality content has become very powerful now more than ever in the world of digital advertising. Of course, the main reason being the rapid development in technology over the past 20 years, which is very much visible to the naked eye. When the internet initially came about, it was all about coming up with…
LED Craft Inc is here to convince you that digital signage is a single product that can save your business money, improve efficiencies, increase engagement, boost customer satisfaction and improve business overall! We are well into the 21st century, and the time of digital signage has arrived for quite a few years now. If you…
Introduction Outdoor LED signage is a popular form of advertising which allows brands to meet people while they are in the real world, and encourages them to take action. In 2020, outdoor advertising saw a drop in numbers because of the pandemic, most people spend unusually high amounts of time at home. But in 2021,…
While you may have heard so much about digital signage displays and its latest trends, little is often said about media players. For those of you who are new to the term, a digital media player is an electronic streaming device designed solely for the purpose of storage, playback, viewing and editing digital media content…
Introduction Ever imagined being able to interact with a touch screen without actually touching it?!? Yes, technology has now made this possible. By using computer vision to recognize objects just like a human eye can, touchless self-checkout systems are now being introduced in several retail outlets. Artificial Intelligence and Image Recognition are the two important…
Introduction A digital pop-up store is a mini shop that can be visualized on an established e-commerce store. The pop-up shop is seen as a collection of products that are available for a restricted duration, and is ideal for encouraging sales of limited-edition items, seasonal items, or items recommended by an influencer. The objective of…
What is AI and AR? In 2020, there was a threat of a retail apocalypse wherein E-commerce was a major factor contributing towards the shift from brick-and-mortar shopping to home/online shopping. Retail resurgence was expected in 2021 but with the onset of the global pandemic, E-commerce won the race. There is still a large debate…
1. Think from the perspective of a first-time guest When figuring out signs for churches, first evaluate the general flow of the space to identify what are the problem areas in the church complex. Think from the point-of-view of someone entering your church for the first time – is there visual clarity? Can someone figure…
Libraries offer people the access to books and other important research resources. For this reason, they play a fundamental role in society. Once people know the location of your library, it does not end there. They have to find certain sections to get their hands on the material they need. Therefore, it is important to…
