1. The medium may change, but art remains Looking back to the 1600s, artists were known for creating clay sculptures or painting on large canvases. But the digital age has brought about innumerable opportunities for artists to create digital animations or designing applications. Digital signage is an evolving medium, offering an interesting mix of both…
Digital signage is not always about advertising. It is an effective source for delivering lifesaving information. LED fire department signs are designed particularly for firefighters – to help them train, get information with regard to ongoing fires as well as relax with some entertaining content. Benefits for fire stations Every single day, a large amount…
Your marketing department has probably already come up with a mix of advertising strategies for your brand: print, TV, online, social media and mobile. However, these are all focused on creating awareness to your target market before they come into your store. Marketing does not come to an end once the customer enters your store.…
Introduction We believe schools should impress their audiences with the latest indoor and outdoor digital signage screens placed strategically across campus. Paper notices and static sign boards are now a thing of the past and replacing those with school LED displays will spark interest and stir up some interesting conversation. So, think hard about how…
In the retail industry, digital signage is fast gaining popularity, whether it is for small family businesses or for massive international chains. But one common and significant concern that most users often express is how the upfront cost of digital signage can be justified. By measuring the ROI, retailers will have a better understanding of…
Introduction Quality content has become very powerful now more than ever in the world of digital advertising. Of course, the main reason being the rapid development in technology over the past 20 years, which is very much visible to the naked eye. When the internet initially came about, it was all about coming up with…
LED Craft Inc is here to convince you that digital signage is a single product that can save your business money, improve efficiencies, increase engagement, boost customer satisfaction and improve business overall! We are well into the 21st century, and the time of digital signage has arrived for quite a few years now. If you…
Introduction Outdoor LED signage is a popular form of advertising which allows brands to meet people while they are in the real world, and encourages them to take action. In 2020, outdoor advertising saw a drop in numbers because of the pandemic, most people spend unusually high amounts of time at home. But in 2021,…
While you may have heard so much about digital signage displays and its latest trends, little is often said about media players. For those of you who are new to the term, a digital media player is an electronic streaming device designed solely for the purpose of storage, playback, viewing and editing digital media content…
Introduction Ever imagined being able to interact with a touch screen without actually touching it?!? Yes, technology has now made this possible. By using computer vision to recognize objects just like a human eye can, touchless self-checkout systems are now being introduced in several retail outlets. Artificial Intelligence and Image Recognition are the two important…
