The post pandemic world is seeing a shift in terms of consumers now spending less time online and more time in the real world. Business owners and advertisers must find a way to reach their target markets. There is one simple solution for this: tap into the power of digital signage by using existing LED…
The digital signage market was highly affected when the pandemic first hit, and more and more people resort to staying indoors and shopping online. However, it has been able to rebound quickly, and in fact the future for digital signage looks very promising. According to statistics, two years after the US economy experienced a blow…
From VHS media players to the huge digital signage deployments we see today, the industry has been continuously evolving. As you read along, think back to the last time you had an encounter with an LED sign – it was probably a brightly lit screen with a sharp resolution and had touchscreen features as well…
Investing in digital signage content is one part of the challenge while managing the content to be displayed on the LED screens is another challenge. The employees in charge of managing content in particular are faced with a complex challenge more often than not. But today, developers have made considerable effort to simplify the content…
Introduction The next retail revolution focuses on a central point: digital signage in stores can be a powerful tool for communication. In other words – “The store as a medium”, and this is how it works: Scenario 1: Imagine a shopper entering a supermarket and asking a screen where they can find lentils. They are…
When Covid-19 came about, the restaurant industry had to go through several ups and downs, and had to be flexible to adapt to change; including shifting sales focus to takeout and deliveries. Now as the world has accustomed to the new normal, customers are eager to dine out, and restaurants are expected to recover over…
1. The medium may change, but art remains Looking back to the 1600s, artists were known for creating clay sculptures or painting on large canvases. But the digital age has brought about innumerable opportunities for artists to create digital animations or designing applications. Digital signage is an evolving medium, offering an interesting mix of both…
Digital signage is not always about advertising. It is an effective source for delivering lifesaving information. LED fire department signs are designed particularly for firefighters – to help them train, get information with regard to ongoing fires as well as relax with some entertaining content. Benefits for fire stations Every single day, a large amount…
Your marketing department has probably already come up with a mix of advertising strategies for your brand: print, TV, online, social media and mobile. However, these are all focused on creating awareness to your target market before they come into your store. Marketing does not come to an end once the customer enters your store.…
Introduction We believe schools should impress their audiences with the latest indoor and outdoor digital signage screens placed strategically across campus. Paper notices and static sign boards are now a thing of the past and replacing those with school LED displays will spark interest and stir up some interesting conversation. So, think hard about how…
