68% of shoppers notice OOH ads on their way to retail stores, and 42% say out-of-home ads influence their in-store purchase decisions. Bringing advertising to the point of purchase with LED signs serves several valuable purposes. Today, we explore what they are and how to use point-of-purchase advertising strategically. Driving Impulse Purchases A significant portion…
The latest chapter on DOOH is getting written right now in your favorite hangout spots. Bars and cafes are serving digital advertising with food and drink. What is the reason for this advertising boom? Let’s find out. High Dwell Time Unlike other retail points, bars and cafes have increased dwell time due to their social…
Do you have a monument sign failing to make the right impact? Then this is for you! Monument signs elevate curb appeal, wayfinding and brand visibility. These play an integral signage role in professional branding. Their strong local presence makes them familiar landmarks that strengthen the brand’s connection to the locality. So, what design features…
Does your school sign reflect the mood of the festive season? As Christmas approaches, a school’s social calendar fills up with numerous activities. There’s no better way to reinforce the connection with the community than using digital signage to share information and inspiration. Here are the best ways to turn school signs into festive communication…
LED signs have evolved far beyond the flat, rectangular shape we are all familiar with. Various shapes are custom-designed to meet creative and functional demands. From 360-degree displays to edge-to-edge designs, these diverse configurations allow businesses to enhance their branding, captivate audiences, and seamlessly integrate digital visuals into physical spaces. Here’s a look at the…
The holiday season poses a familiar scenario to businesses. More consumers are eager to spend, and competitors are pulling out all the stops to attract them. So, how do you drive the footfall to your business, cutting through the noise while ensuring a smooth retail experience amidst the seasonal chaos? Let’s explore the best strategies.…
Based on the Digital Out of Home Advertising Market report, the industry is expected to grow at over a 10% rate to reach a market size worth more than $33 billion in 2026. The growth is driven by the benefits of automation that static OOH lacks. By investing in LED signage, you, too, can maximize your OOH campaigns.…
The holidays are here, and a surge in retail sales is on the cards. This year, over 80% of retail sales in the US are expected to occur in-store. More people are looking for in-person, real-world shopping than online. Brands, too, are preparing to compete with one another for consumer attention. LED signs and billboards are…
The season is upon us. It is the most significant event in the Christian calendar. As a church, it rings in the busiest time of the year. With church LED signs, you can leverage seasonal themes and messages so they can be timely, relevant, and uplifting. Here’s how to switch up your regular content with…
Efficient communication is vital in colleges. Their sprawling premises, large numbers of students and staff, and numerous activities require a streamlined process. Thinking beyond the conventional is necessary. It is where LED signboards come to the rescue, simplifying otherwise complex processes. Here are all the ways they make communication inside colleges effective. Instant messaging LED…
