Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, the highest revenue volume in history. Digital OOH (DOOH) led the momentum, accounting for 34% of total OOH ad spend, growing by 7.5% in 2024. As DOOH rises steadily year-on-year, innovation brings new opportunities to turn simple LED signs into mega money-makers. Here’s a look at…
A dealership without LED signage in 2025 lags behind the competition. It is a rapidly evolving market with a constant need to stay competitive. Digital signboards can do so much to attract attention, deliver information and engage customers. These outperform a trained salesperson any day. LED signs can enhance visibility, customer engagement, and operational efficiency.…
Are you leaving it to chance or effect? Your gas station can benefit from both with well-chosen signage. Gas price signs are pivotal to a gas station’s operations. These manage pricing while attracting potential customers driving by. Location, price and visibility determine customer influence in the fuel market. Easily-readable, efficient and high-visibility signs can make…
Think of New York’s Time Square. How different would it be without the giant billboards? They have become its chief characteristic feature. Likewise, all across America and the globe, LED signage has become ubiquitous, defining landscapes. They may be canvasses for advertising and potent marketing tools, but LED signage plays a crucial role in shaping…
First, we feast with our eyes. Enticing visuals can be an appetizer, which is why the restaurant industry gets an exceptional boost from digital signage. These play a significant role in the sensory experience while also elevating the dining experience, from digital menus to allergen tracking. Their benefits can be a game-changer for your business…
Communication is key for schools to engage students, parents, staff and the community. Switching to digital makes a world of difference. While email and social media are efficient communication channels, in the physical world, nothing beats digital signage. Both outdoor and indoor LED signs are the most effective communication tools for delivering information in public…
68% of shoppers notice OOH ads on their way to retail stores, and 42% say out-of-home ads influence their in-store purchase decisions. Bringing advertising to the point of purchase with LED signs serves several valuable purposes. Today, we explore what they are and how to use point-of-purchase advertising strategically. Driving Impulse Purchases A significant portion…
The latest chapter on DOOH is getting written right now in your favorite hangout spots. Bars and cafes are serving digital advertising with food and drink. What is the reason for this advertising boom? Let’s find out. High Dwell Time Unlike other retail points, bars and cafes have increased dwell time due to their social…
Do you have a monument sign failing to make the right impact? Then this is for you! Monument signs elevate curb appeal, wayfinding and brand visibility. These play an integral signage role in professional branding. Their strong local presence makes them familiar landmarks that strengthen the brand’s connection to the locality. So, what design features…
Does your school sign reflect the mood of the festive season? As Christmas approaches, a school’s social calendar fills up with numerous activities. There’s no better way to reinforce the connection with the community than using digital signage to share information and inspiration. Here are the best ways to turn school signs into festive communication…
