Houses of worship are now learning how digital signage is influencing forms of communication with communities and congregations. We often read stories of churches, mosques, temples, and other places of worship experiencing larger attendance and better connections with communities after having introduced digital signage.
Let us have a look at why these places should invest in LED signs.
- Practicality
Maximum outreach and meeting the needs of the community is what houses of worship are always looking to achieve. With LED signs, outreach to all faiths is possible because it makes communication much faster and simpler.
Whether you are involved in a mosque, church, temple or synagogue, an LED screen to display notices always means better accessibility and information being readily available.
You can display details of events, timings of services, fundraising campaigns, etc for better publicity. In terms of practicality, multiple pieces of information can be displayed at intervals rather than the clutter appearing on a traditional noticeboard.
- Reduced costs
Since we are looking at non-profit institutions, reduction in costs is a huge benefit. Let’s take a church for example, print costs include weekly bulletins, seasonal posters such as Easter and Christmas, and other special events hosted by the church all year round. By investing in an LED church sign, recurring printing costs are eliminated. Content can be updated without any additional costs. Hence printing and publicity costs will significantly come down.
- Additional revenue
It is indeed a hot discussion topic amongst a tight-knit community when a church, temple or mosque installs an electronic sign inside or outside the premises. The congregation gets talking because LED displays were obviously previously unheard of in a place of worship.
Because news is quickly spreading, you can approach local businesses and suggest they use your digital signage system to advertise their business at a fee, and this would become a regular income for your house of worship.
- Spreading the word
Digital signage will most certainly spread your message of faith not just to the regular congregation but also to a wider community and possibly a newer generation of followers.
How so? We can see that investing in technology bridges the gap between faith and modern culture – hence giving an impression of keeping up with today’s lifestyle. Younger generation is accustomed to this digital world, which is why houses of worship should also modernize their approach of spreading the faith.
- Attracts attention
Sometimes, in terms of a holy building, houses of worship tend to look out of place. With a digital signage investment, people automatically become curious and want to interact with worship venues in ways that they have never experienced before. LED signs basically redefine the way a church, temple, mosque or synagogue reaches out to its communities.
- Convenience
Any house of worship hosts several events on weekly and monthly basis. It could be services, coffee mornings, parent group meetings, helping the homeless meetings, or a food bank. These activities need to be publicized well and digital signage provides for a fast, efficient and user-friendly platform to update content and broadcast events.
- Stay up-to-date
A traditional bulletin board is often loaded with posters that are outdated. This creates a disconnect with communities due to confusion. With outdated information, you are losing engagement with targeted audience. Sometimes the added printing cost of publicizing new information makes houses of worship neglect the refreshing of information on traditional notice boards.
The flexibility that LED displays provide in updating content is the best solution to this problem. And the best part is – keeping content up-to-date comes at no extra cost!
- No more paper clutters
While houses of worship are trying their best to engage people by distributing leaflets and the like, people often end up leaving a mess of paper thrown everywhere because they did not want to take the leaflets home. Similarly, traditional noticeboards also accumulate piles of paper.
LED signs help streamline communication by displaying multiple messages on a roster basis. In fact the motion on the screen captures more attention – and no more paper clutter!
- Multipurpose
The dynamic use of digital signage makes it a multi-purpose digital tool. Not only can you display worship lyrics but also advertise volunteer opportunities, promote community events, launch fundraising campaigns, provide wayfinding information and so on. The demands of ever-changing content in a place of worship can be easily met with electronic signs.
