Visuals are no longer a gimmick in marketing. They are an essential component. Captivating, vivid, crisp visuals effectively drive home messages and are powerful engagement tools. Indoor LED walls command attention and retain it better than any other indoor advertising format. Let’s discover how to use them to create engaging and immersive spaces.
Choosing the size
Larger spaces benefit from larger displays to generate maximum visual impact. These also enhance the aesthetics, providing eye-catching backgrounds. These can disseminate information to a bigger audience. Museums, airports, convention centres, broadcast studios and corporate lobbies can increase functionality and engagement with larger dimensions.
Small interiors benefit from modest dimensions that do not overwhelm the space. Customized LED walls and configurations can bring proportional aesthetics. Slim bezels and displays allow for better space utilization.
Choosing the location
Consider choosing a wall that naturally becomes the focus of attention. LED walls come with wide viewing angles. Ensuring the display placement for viewing from multiple directions will engage a larger audience. Lighting in the room matters, too. LED walls perform well in various lighting conditions, but you want to avoid direct sunlight or overly bright indoor lighting that could cause glare or reduce the screen’s contrast. The viewing distance should be appropriate for the pixel pitch. High-resolution screens with a smaller pixel pitch should be closer to the audience, while lower-resolution screens can be farther away.
Sound Integration
Syncing imagery with high-definition binaural audio offers experiential visuals, especially in retail. It creates a dual-sensory experience. Coffee pouring, chicken roasting, bacon crackle, crispiness of pastry, sizzling sausages, beer bottle opening and washing lather off hair can all have ASMR effects. These sounds are enticing, calming, and satisfying. These also grab the attention of those not paying attention to the visuals.
Adaptive content
Changing the content based on the time of day, foot traffic, and environmental factors keeps the audience better engaged. Playing adverts for hot food, drink, warm clothes, and rain gear on a rainy day can drive sales of those featured products. Hospital LED walls can display PSAs and healthcare information related to holiday activities like Christmas, Thanksgiving and New Year. Lobbies can welcome corporate visitors for meetings and events with greetings, reels and CSR videos.
Giving users control of content
Interactive LED walls can offer audiences options to view the content they wish to see. These can be adverts for products at a store, informational content for hospital visitors, airline rates and flight information at airports, and navigational guides at convention centres. LED walls can also act as self-service kiosks for ordering food at fast food chains and restaurants. The bigger screen, dynamic content and higher resolution make it an immersive experience.
Creating an ambience with an art wall
Museums, theatres, and art galleries can use LED walls to display images and visuals to create an artistic backdrop. These can also promote artists, exhibitions, plays and special events. Bookstores can use these to showcase books, literary themes and book readings. Stores that sell art equipment, supplies, costumes, and antiques can also use the power of artistic visuals.
Marketing with the big screen effect
The big screen is a game-changer and makes compelling arguments. LED walls can create immersive experiences for property showrooms, travel agencies and concierge services. These can display virtual walkthroughs of properties, floor plans, and high-definition videos to potential buyers or investors, enhancing their experience and making the property more tangible. Travel agencies and tourism expos can use these to simulate travel experiences for users, giving them a virtual visit to destinations.
Custom-designed LED walls to fit your business premise
The LED wall is an aesthetically appealing marketing tool that can immerse audiences and engage them. These can be used in various interiors, from retail stores to hospitals. However, they should be placed for optimal visual impact and complement the size of the indoor space.
LED Craft is a leader in innovation. We design and build LED signage of all sizes for every industry. Our latest technology ensures your LED wall displays sharp, bright and dynamic visuals. With sales to end users, there are no added costs. Contact us today to learn more about building a stunning LED display for your premises.
