Every business needs an LED sign. It is a requisite for branding in the digital age. However, turning it into a successful marketing tool requires forward thinking and planning. Strategy is key before installation. From location to permits to safety, we look at the essential factors you need to consider before installing your LED sign.
Location
Maximizing visibility is the goal of any sign installation. Whether it is wayfinding or content display, strategic placement is crucial. You can also amp up visibility and clarity with the design, size and nit power.
- Outdoor Signs
Storefront signs and monument signs have limited versatility over location. However, by utilizing captivating designs, colors and formats, you can make them instantly eye-catching. Employing digital signage allows you to choose scrolling letters, font changes, intermittent brand animation, and design revamps without reinstallation.
You can also integrate digital signage on monument signs and merge alongside LED-lit signs like channel letters & light boxes. It allows businesses to combine wayfinding with advertising.
Billboards have a more extensive choice of location. However, their placement needs methodical scrutiny. Analyzing foot traffic, visibility, and demographics enables you to make data-driven decisions. Strategic placement in high-traffic areas helps get your message across to target audiences. Traffic count and ROI reports compiled by sign companies can be invaluable to your decision-making.
- Indoor Signs
Seamless integration with the interiors of business premises should be a consideration. Indoor signs should be low-profile and minimalist. These can serve various purposes, from acting as notice boards to staff and consumers to playing adverts. When using these for interactive purposes, they should be at a comfortable height for all. Checkout areas, waiting rooms, product launch sites of retail stores, entrances to restaurants or food & drink outlets, service desks, lobbies, and near staircases or elevators maximize visibility and engagement of signs. These could be wall-mounted, ceiling-hung or freestanding.
Safety
Safety is vitally important in sign installation. Most LED signs are large and heavy. Secure installation and reliable support for signs prevent accidents and damage to signage. There are various installation options. Always choose the most appropriate one for the location and type of sign. Wall signs and freestanding signs must meet legal safety requirements. Billboard signs in traffic-heavy and busy locations should be exceedingly secure. Professional installation, preferably by the sign company, ensures better safety.
Permission
Outdoor signs should be legal. The first step is to check the lease to determine whether you have permission to put up signs on the property. Signs for businesses need to be compliant with local codes, permits, and regulations that vary from location to location. There are also luminance levels and intermittent light requirements. These are there to control brightness and flashing that may distract or cause discomfort to the public.
When applying for a sign permit, you must produce designs of the sign and its intended location. If your sign company provides permit assistance, you can avoid a web of technical details.
Viewing Distance
Closer viewing distances require higher resolution, while farther distances can handle lower resolution and larger pixel pitches. A smaller pixel pitch provides higher resolution, improving image quality, especially for closer viewing distances.
Brightness
Variable brightness is essential for good visibility. Choose displays that have adjustable brightness manually or automatically based on the surrounding light conditions. It helps maintain an eye-friendly brightness level conducive to optimal viewing – not too bright or dim.
End-to-End Signage Services by LED Craft
LED displays are the most effective out-of-home advertising format. Every business needs it, and every organization benefits from its multi-media format and versatility. Fulfilling key considerations before installation provides a smooth and hassle-free experience. These include safety, location, permission and technical details.
LED Craft designs and manufactures all indoor and outdoor signs for every industry and business, small or large. We offer Traffic Count and ROI reports and assistance in obtaining permits. From design to installation to after-sales maintenance, you receive comprehensive services from our team. Get in touch to learn more about how we can help you get your brand trending in town.
