From VHS media players to the huge digital signage deployments we see today, the industry has been continuously evolving. As you read along, think back to the last time you had an encounter with an LED sign – it was probably a brightly lit screen with a sharp resolution and had touchscreen features as well to let you interact with the content on the screen.
This kind of a signage interaction probably includes some of the most up-to-date technologies available on the market. But the roots of digital signage go far back to the 1990s and early 2000s when electronic signs first emerged in retail stores by using devices such as DVDs and VHS in the form of media players. Over the years, the technology used for custom LED signs has changed, bringing into light computer-based media players and interactive touch features as the highlights of today’s signage industry. Digital signage initially began in the retail industry but is now prevalent in almost all industries; from electronic marquees for schools to LED church signs, LED signs for businesses and hospitals, all kinds of organizations are implementing both indoor and outdoor digital signage to share information, connect with their target audience and advertise to them.
Sharing information
Whether you want to make an announcement across a large campus or hospital, or want to provide details on what guests can find in the surrounding areas of your hotel, or inform your employees about the daily sales targets or an upcoming workplace event, indoor led signs are the best solution. Not only does it have a wide reach and is flexible in nature, viewers are better able to remember what they see on a digital display. Research shows that the recall rates among viewers of LED displays are more than 83%.
Connect with your audience
In addition to being able to share information, electronic signs can connect with their audiences with the help of additional resources and tools. With features such as interactive screens and organization of data into categories, users can easily navigate to the specific information that they are in search of; for example, product descriptions, maps, website links and so on. Interactive LED screens can also be designed in such a way that those speaking different languages can also make use of the facilities. With VoIP features, elderly people can access and connect with the kiosk to get the information they need.
Advertise and create awareness
Digital signage also serves as a highly effective advertising platform for your own business or also for generating revenue by offering other businesses real estate to advertise on your LED display. According to research, digital signage captures 400% more views as compared to traditional static signage. Depending on the situation of each campaign, advertising could be the only purpose of the LED sign installation or can also be an additional functionality along with other functions of a digital display. For example, an up-to-date interactive digital signage investment installed in a popular area could feature an advertising loop that keeps running repeatedly during the time periods when no one is interacting with it. Regardless of the sole purpose of the signage, businesses can use it for advertising and driving awareness with unique and innovative digital solutions.
