Introduction
In a competitive market, building a bond with customers and intimately engaging them will offer an advantage in gaining customer loyalty. With digital signage technologies, you can focus on targeted messaging and integrate social media into your marketing campaign, which are factors that help connect with customers and maintain long-term relationships. Furthermore, features such as interactive touch LED displays and full motion video make way for enhancing digital experiences and thereby driving sales.
Digital signage has indeed proven its worth as marketing campaigns become more dynamic, engaging and targeted. Here are a few tips on how LED signage can pave the way for building customer relationships.
Build Brand Awareness
With clever content and design, your digital display will be the face of your brand. Simple and organized content, professional font, matching color scheme, high resolution design and images are the key to a good digital signage, which will leave a lasting impression in the customer’s mind. This impression is the beginning to building a relationship with existing and potential customers. A company must maintain this commitment towards establishing a brand identity if you want to become more recognizable and maintain longer relationships.
Targeted Messaging
Targeted messaging through strategically scheduling digital content allows retailers to connect with shoppers at the right time. Retailers must study their target audience and create content based on specific times of the day, days of the week, traffic levels on the road, and so on. By doing so, businesses can reach customers at the point when they will most likely make purchasing decisions.
Integrate social media and QR codes
Social media has become an essential part of today’s society that if your brand is not on any of those platforms, your customers will be surprised. Consumers consider social media as a form of transparency, hence making it a great way for a business to connect and engage with them.
You can make social media your marketing channel, a basepoint for customer service and a station for important company-wide and industry-wide updates. Businesses can consistently keep in touch and connect with customers via social media, as a result fostering relationships for the long haul.
You could also integrate QR codes into your social media campaign to encourage engagement with customers in a way in which they can land exactly on the right page and motivate them to take action. For example, snapcodes on snapchat was a great solution for big brands and celebrities to get viewers to visit their profiles. QR codes are not yet very commonly used, thereby helping your brand to stand out from competitors.
Display customer reviews
Customer reviews are an extremely valuable marketing tool that cannot be replaced with anything in terms of the fairness of opinions implicated in the reviews. In simple words, no matter how amazing your marketing content is, customer reviews are seen as more unbiased and trustworthy, and are valued as gold-dust for an organization. Over 70% of customers say that online reviews are trusted as much as personal recommendations from friends and family. Hence the best way to build trust amongst customers is to make a good impression, good enough to motivate them to type out their opinions and feedback publicly.
Opportunity to humanize the brand
There’s always a human behind a business and that personal touch is what motivates people to buy from. Companies can use digital signage to reveal employees doing the hard work behind the scenes, and create a human touch to your brand. Harvard research suggests that emotion is a better drive for purchases and is an excellent way to build long-term relationships with clients.
When designing your digital content, consider featuring employees, their passions and how they contribute towards your business. This is also a great opportunity to talk about brand values, informing a customer about your priorities, and how you can be differentiated amongst competition. Connect deeply with your customers through human stories because although they may forget your advertising message, they most likely won’t forget how you made them feel.
Respond to FAQs
Consumers always have questions and concerns about the products of your business. By responding to these inquiries, you are showing that you are concerned about them, and consumers will most likely purchase from business that show this kind of concern. On your digital signage, you could answer some of the most Frequently Asked Questions to make customers feel valued. This strategy also reinforces the idea that you are open, honest and proactive, which in turn is a great way to initiate strong customer relationships.
Concerns such as allergens in a product, or how to set up a payment plan helps customers and staff save time to clear up common queries, without having to stand in a queue and waste time. This strategy may seem very small but can end up making a huge difference to customers, thereby giving a better perception of your company’s customer service.
Conclusion
Customers are often in search of more than just a product or service from businesses. They want to form a relationship with your business. Therefore, it is a good idea to inform customers about the additional services you provide, the people who make it work and customer reviews and feedback, and be rest assured that this will go a long way in fostering customer relationships.
