Knowing how to leverage the power of digital outdoor signs boosts your brand. Impactful outdoor signs need a perfect blend of creativity, strategic planning, research, and data-driven decisions. So, let’s maximize your ROI by combining art and science with these 5 tips.
Keep it Minimalist
Visually pleasing and memorable messages have a high impact. Avoid text-heavy, graphic-laden content. A simplistic design and precise text are more effective. Uncrowded displays highlight content better. It should grab attention at a glance without trying to feed too much information at a time. Create a narrative to convey more information through story-telling, slide by slide. However, each slide should be a hook for the other.
Opt for a contrast of complementing color that harmonizes with the background, image and text. Here’s your chance to deploy branding with color, font and logo. Select legible and minimalist fonts. Consistency matters for establishing brand awareness. Therefore, use these unique features across your campaigns.
Let pictorial content stand out. Negative space and short captions are techniques used to evoke emotion and intrigue. Choose quality over quantity when it comes to color, text and images.
Simple and Informal Language
Friendly, intriguing, and empathetic language is more evocative. Do not forget to be funny. Add wit. And do not leave room for more than one interpretation. People are more likely to respond to brands with a relatable personality. A rule of thumb is to use fewer than 10 words. One stand-out image per message is more effective. Use only one call to action per message- the most important one.
Get Hyper Specific!
“It’s raining, and you need our warm Salted Caramel Latte.” Imagine seeing this on a rainy day! One of the salient advantages of outdoor digital signs is customizable real-time messaging. Audiences are more likely to respond to immediate relevancy. Some products and services have a considerable appeal under certain circumstances. Therefore, it is vital to have pre-designed adverts, campaigns and promos for every sort of day, from sunny to snowy.
Audience data also comes in handy when you want to make messaging relevant. Understanding your demographics and consumer experience is the first step. Who are you trying to reach? What are they interested in? And what is their routine?
Answers to these questions are crucial to forming your marketing strategy. Are you targeting parents on the school run, children or both? Or are you targeting parents on their way home from work? If your product or service is relevant for both instances, intercepting your target audience with tailored messaging fuels more interest.
Amalgamate Social Media
A catchy hashtag and social media logos at the bottom of your message drives traffic to your virtual presence. It is an extension to elaborate your message and provide more details via another platform. Capitalizing on social media also establishes the authenticity of your brand. Unique hashtags are more memorable than landing pages or social media handles. Featuring relevant social media logos is a less wordy way to say, “We are on Instagram or X.”
CSR and PSA
Corporate Social Responsibility has a significant impact on brand image. Consumers have a higher regard for companies that care about climate, society and welfare. Use your outdoor sign for advocacy and public service announcements. It could be something as simple as reminding audiences to stay hydrated on a hot day or using a reusable bag for shopping to deter climate change. Offer them compelling facts and figures related to your message.
Impactful signs by LED Craft
Maximize your outdoor sign with clear, concise, creative and tailored messaging. Create a buzz and drive foot and online traffic. Use your sign to make a positive impression of your brand. LED Craft designs and manufactures signs utilizing the latest signage technology. By selling to end users, we eliminate all unnecessary costs. Our art rendering service offers expert designs for your campaign. Talk to us today to build a sign with your name on it.
