Outdoor LED panels and other ways to utilize digital consumer data to grow your business
LED has changed how we use storefront signs, when, and where. Outdoor digital signs are becoming a vital marketing tool. A 2022 study by Solomon Partners and OAAA showed outdoor signage outperforms online, television, radio, and print ads on a cost-per-thousand-impressions (CPM) basis. Real-world signage is no longer a one-way message delivery. It can now collect…
