Introduction Mobile billboards are a marketing technique where an advertisement is placed on the side of a truck, trailer or any other kind of vehicle. Falling under the digital out-of-home (DOOH) category, this type of marketing assures great results with correct implementation. As one of the newest forms of advertising, it is unique and largely…
Introduction During the 1600s, artists would produce clay sculptures on large canvas paintings as signage to advertise a business. Today, the best artists are creating animations on digital media. What has changed? The medium has changed. The art remains. Digital signage is an evolving medium with an interesting mix of the old and new age.…
Introduction Setting up a digital signage campaign/system involves a lot of thinking, planning and strategizing. In making the task simpler, you may be tempted to breeze past the step where you decide the location of your signage, probably because you already have an anticipated answer. An empty wall space? At the entrance of your business…
