We often spend lots of money and time on creating an attractive, concise and successful digital signage system. How do we evaluate this system and figure out whether our efforts are useful or not? A good idea is to use ROI markers to measure results. More general ways to see how effective your electronic sign…
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products. Outdoor LED signs are the most effective way in providing that personalized experience to consumers. Those investing in outdoor LED…
After investing in digital signage, you have to try out several content strategies to figure out which one works best and be assured that the sign is doing what you have asked it to do. A cure-all solution for this would be video content for digital signage. An LED sign without video content is more…
Imagine what would happen if you were planning an amazing outdoor picnic with the best food and most luxurious cutlery and a sudden storm appeared on the day of the picnic and you do not have a plan for shelter! The same consequences would go for any outdoor LED sign or kiosk that does not…
A few years ago, developing a website for your church was a necessity. Now that most churches have done that, integrating electronic signage as a communication strategy is becoming essential in order to effectively connect with your church community. A church is a house of worship and here, LED church signs can be used as…
In today’s world, students are completely tech savvy, having grown up with technology around them 24/7. They are extremely comfortable in viewing information from all shapes and sizes of screens. In addition to that, the mix of distance learning and online learning are now on the forefront of educational discussions today. Hence experts recommend that…
Leading franchises in all industries, whether hospitality or retail or restaurants, have turned towards digital signage to keep up with the current trends as well as meet the ever growing digital demands of customers. With the help of LED signs, brands are able to promote and inform customers about deals, campaigns, video ads, menu boards,…
The numbers of LED street lights in operation all around the globe today are approximately 300 million and this figure is expected to grow to more than 330 million within the next decade. Traditional street lights utilize technology that is even more efficient than the lights used in our homes. So one would think that…
Businessmen and entrepreneurs who are in the industry of digital displays may find it simple to understand how the outdoor advertising industry is being revolutionized by dynamic and conditional content. There have been several hundreds or even thousands of articles published regarding the benefits of digital billboards over traditional billboards. So instead of repeating the…
That prominent and well lit LED gas price sign outside your fuel station is the backbone of the fuel industry. But this sign can provide good news as well as bad news to those driving by. It reminds consumers that the current price is this and that the next time they need to re-fuel, they…
